Archives for October 2012

Consuming the Flavors of High Definition: The Blackmagic Design UltraStudio 4K

October 26th, 2012 by

After you’ve purchased that new camera, trying to ingest the new file type or resolution can cause the same effect, and slow down the process between shooting and editing. The Black Magic Design UltraStudio 4K is a rack mounted I/O device that supports 4:4:4, 4K, and 3D and outputs via 3G SDI, HDMI, and the increasingly popular Thunderbolt technology. If you have a bay of editing suites and looking for the fastest route between the raw media and your suites the UltraStudio lives up to that challenge.

Make a Successful Marketing Video In Spite of Your Client

October 24th, 2012 by

When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral video,” without really understanding the roles and purposes of video on the internet or how to measure its success. For those of us in video production we know that there are many types of videos produced at different levels of quality. A highly produced 30 second spot could cost $100,000+ and a video blog would entail the time it took to turn on the web cam and talk for five minutes.

How To Use FTP

October 18th, 2012 by

If you have never used FTP it might be difficult to just jump right in, especially if you are unfamiliar with how it works. In this article I am going to explain everything you need to know about File Transfer Protocol (FTP) so that you can make a clear decision on whether or not you should use it for your next deliverable. Before we begin there are three questions you should seek answers to before you ask for the deliverable media to be transferred via FTP…

The Crews Control Crew Spotlight is on Accord Productions

October 11th, 2012 by

With more than 23 years in the video business, Max Wyler has built a collaborative production empire in Miami, where his company houses dozens of artistic professionals who collaborate on projects—Accord is a leader in creating programs for TV, marketing, and the Web.

Final Cut Pro X: First Impressions From Russell Johnson

October 8th, 2012 by

I had the chance to sit down with seasoned video editor Russ Johnson and discuss his initial reactions from working on his first project in Apple’s Final Cut Pro X. Over the last 14 months there have been many discussions around FCPX and the direction Apple is taking its post-production software. As an experienced Final Cut Pro 7 editor, I still had a few lingering questions that needed answers. So I sought out Russ Johnson, served up an unhealthy batch of banana pancakes, and started rapidly firing questions at him.

A Return to Their Roots: Sony and the New NEX-EA50H

October 5th, 2012 by

It’s another month and here comes another new camera release. Unlike the Super 35mm digital or slow motion cameras that have highlighted the releases of 2012, Sony has gone back to the core of what made shooting HD popular. The new Sony NEX-EA50H is what Sony is calling an entry level professional grade camera at around the $4000 price point.

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