What makes a great DP? Robert Matzen said it best “As DP’s, we are asked to interpret the vision of the producer or director and transform that into outstanding images on screen with the patience of a saint, the talent of an artist, and the diplomacy of an ambassador. It’s all about understanding the dynamics and logistics of the production while taking into account the restrictions on schedule, budget, personnel, location, and resources. Conditions are never ideal. But the best results are achieved by those who learn to adapt and compromise with a smile.”
Archives for February 2014
Match & How It Relates To Video Production
February 27th, 2014 by Valerie NolanMaximizing Space on Your Rock N Roller Multi-Cart with the GripnGaff Bag
February 26th, 2014 by Brad SpinsbyPortability is paramount to any good freelance Director of Photography especially in the corporate world. Most clients want more for less money and equipment has followed suit. Cameras are less expensive and smaller, lights are more compact, but the grip gear that was used decades ago is still the same today. When clients want a small crew the first things that are eliminated on your production cart are usually those c-stands and gobo arms.
10 Tips That Won’t Blow You Away
February 21st, 2014 by Rebekah Toth BurnsWe caught up with one of our seasoned hurricane DP’s and Florida resident Steve McMillan to give us his 10 tips for shooting in hurricane conditions. Steve has been shooting during and after hurricanes/ tropical storms for 15 years. He has covered hurricanes such as Floyd, Katrina and tropical storm Beryl to name a few. Steve has been sent from the Atlantic beaches of Melbourne to the Florida pan handle and everywhere in between. Here are some of his “now, why didn’t I think of that” ideas for Producers, Satellite crews, and video production teams.
Scheduling Time to Transfer Media On-site
February 19th, 2014 by Kevin BrabandWe have been shooting tapeless now for over a decade but in my experience Producers are still not accounting for media transfer time within the shoot day. With different codecs it’s important that both the crew and the client be on the same page in that regard. Now the crew needs to be aware of what card or drive they are recording to and which one needs to be moved to a client hard drive or backed up. We need to be ready to download the footage at moment’s notice.
10 Effective Ways to Create Better Brand Advocacy
February 10th, 2014 by Andrea KeatingWhen you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one thing really well, LISTENING.
5 Reasons Customers Return for Your Video Production Service
February 5th, 2014 by Brad SpinsbyKirk said about his poll, “It changed the way I approached and delivered our distinctive values to our customers. It also let me know it was okay that we could not be everything to everyone.”