Creating a successful corporate video can be a daunting task. You need to not only convey your message, but also engage and retain your audience. Here’s five qualities every corporate video needs to have: 1) Clear Message There should be no confusion surrounding the purpose or message of your … [Read more...] about 5 Qualities Every Corporate Video Should Have
Archives for March 2015
What is your job? The corporation you worked for hired you in a Media Management Capacity, as a Public Relations Expert, an Information Coordinator – any number of titles that essentially come down to making sure that your employer’s message comes across clearly, succinctly and interestingly. Does … [Read more...] about Outsourcing Production Services For Corporate Television
Film production is notoriously a business filled with problem solving, especially concerning budgets. But a lot of the problem solving happens before the cameras start rolling. Want to prevent your budget from antagonizing you and going over? Here's a few tips. 1) Be Realistic With Your Shot … [Read more...] about How to Prevent Your Corporate Video Shoot from Going Over Budget
Atlanta, or Hotlanta as the locals call it, got its nickname mainly for the humidity that accompanies the summer temperatures. In July you have about a 50/50 chance there will be precipitation and when it rains it pours. It makes for some really interesting on location film shoots. The Big Peach … [Read more...] about 10 Tips for Shooting Video in Atlanta
With today’s myriad of choices for cameras, formats and lenses, it can be mind boggling to choose the right lens to achieve your desired look. As a Production Coordinator you have to be familiar with all aspects of video production. When it comes to lenses here are a few pointers that might help … [Read more...] about What Lens Works Best Prime or Zoom?
The motion imaging business is one of constant change. There are new fads and trends that seem to pop up every day. The trick is weeding through the fad of the moment and finding the gem that will last for a significant period of time. Many believe that 4K image capture is just that, a fad. I for … [Read more...] about Why Shoot 4K Today?