One of the worst things you can do as a marketing professional is let your corporate video strategy stagnate. If you're simply producing videos to meet a quota or make sure you get new content out every month, you're definitely not producing your most inspired work. In the end, that means you're … [Read more...] about Is It Time to Take Chances with Your Corporate Videos?
Archives for January 2017
If your business isn't growing throughout the upcoming year, you're doing something wrong, and a stagnant business is in danger. Luckily, you can drive growth if you're able to do one simple thing - build your brand. Let's discuss exactly why you should focus on your brand over the next twelve … [Read more...] about Need to Make Your Brand Stand Out? Do It with Video
If video content wasn't already a major part of your overall marketing strategy in 2016, it needs to be a major focus of your company in 2017. Take a look at some of these incredible statistics from this past year: Video supercharges email click-through rates by up to 300% on average. … [Read more...] about How to Create Your 2017 Corporate Video Strategy
It's no secret that 2016 was an enormous year for corporate video production. More videos were created and viewed than ever before. It's become clear that if you want to build a connection with your digital audience, video is your best tool moving forward. However, even as video is a relatively new … [Read more...] about 6 Trends That Will Impact Corporate Video Production in 2017
Producing a video seems like an extremely daunting task. There are plenty of different moving pieces and overlooking a single one could doom your project from the start. The best way to make sure this doesn't happen is developing a video production calendar. It keeps you on-task and on-time, and … [Read more...] about How to Plan Your Video Production Calendar
In a recent interview with Fortune (which you can view here), Vice President for Facebook in Europe Nicola Mendelsohn made an extremely bold prediction: Within five years, Facebook will be almost entirely video. One of the biggest reasons she made the claim was due to the explosion of live video on … [Read more...] about The Future of Facebook: All Video in 5 Years?