In case you haven't noticed (but we're pretty sure you have), the NCAA Basketball Tournament is in full swing. As a marketer, it’s the perfect opportunity to show some personality and connect with your audience. Since March Madness already generates an enormous buzz, all you need to do is create … [Read more...] about 5 Ways to Work March Madness into Your Video Marketing
Archives for March 2017
Creating marketing materials, especially video content, is an extremely intimate business task. You’re working hard to put your brand’s message and personality into your campaigns, and you’re hesitant to outsource any tasks you don’t have to. What if an outside company doesn’t nail the tone you’re … [Read more...] about Video Editing Services: Why It Pays to Outsource
Trying to get your message heard online in 2017 is extremely difficult. There's more content out there than ever before, and all your competitors are trying to rise above it, too. If you want to actually find your audience, you need to start delighting the customers you already have. You'll notice a … [Read more...] about What Does “Delighting Your Customers” Mean When It Comes to Video?
Often referred to as the “Gateway to the West,” the charming, mid-sized metropolitan city of St. Louis can be summed up in a few simple words: baseball, barbecue, beer, and of course, the Gateway Arch. Although they are worthy, be wary of letting these trademarks narrow your scope of the town, as … [Read more...] about 10 Tips for Shooting in St. Louis
People love watching the Academy Awards: it has everything you could hope for! Drama, Hollywood stars, and plenty of compelling storylines. 2017’s award show was certainly no exception. Unfortunately, your corporate videos aren’t released with the same hype and fanfare. You need to meticulously … [Read more...] about 7 Oscars-Inspired Ideas for Your Next Corporate Video
Of all the tasks your company undertakes, recruiting might have the largest impact. If you're not recruiting the very best talent, you won't have a competitive edge. Worst of all, if you can't even attract average quality talent, you're going to be at a decided disadvantage. If your company is … [Read more...] about Your Recruitment Video Canvas is Blank – How Will You Paint It?