In a recent interview with Fortune (which you can view here), Vice President for Facebook in Europe Nicola Mendelsohn made an extremely bold prediction: Within five years, Facebook will be almost entirely video. One of the biggest reasons she made the claim was due to the explosion of live video on the platform. Of course, there are other key reasons, too.
In marketing and sales, we know that timing is everything. If you want to make a cold call, you should do it between 9am and 11am or 2pm and 4pm. Emails perform exceptionally well between 8pm and midnight. You shouldn’t be surprised to learn that video advertisements are no different. Sometimes, your success with video ads depends less on the quality of your content and the audience you target and more about the time of day it’s reaching them.
Productive internal communication within larger companies can be a daunting achievement to reach. The trick to success is utilizing the most effective tools to increase communication. And the most effective tool of them all?
Here’s 5 ways that video can improve your company’s internal communications.
1. Lose the ambiguity
Miscommunication can be quite common; it’s not hard to read a memo and not understand the intended tone. Through video, lighter messages can be conveyed, creating stronger morale while maintaining professionalism and getting the message across.
Much more can be articulated within a smaller window and digested by your employees at a quicker speed, saving everyone time in the long run.
2. Meeting Management
Eliminate those tedious multiple in-person meetings. Need to gather a specific group of people together to divulge new information, but everyone’s schedules do not align? Video is the obvious answer.
The information can be consumed at any point in the day, and reach as many employees as necessary with the simple sharing of a link.
3. Be Human
We all know how tricky scheduling can be. If you’re keen on getting a large scale internal memo across to your employees but want to do it in person, chances are it’s much easier to convey that message via video.
People respond best when there’s face-to-face interaction, and with the capabilities of video and transmedia, articulating your messages in video form can provide an engaging, personal experience for viewers.
Having upper management appear in videos is a great way to create a sense of team spirit amongst all tiers and departments of your business.
4. Video is Eternal
Save time on planning, attending and orchestrating training seminars. Your new employees can learn the ways of your company via video without the repetitive time consuming seminars and their financial burdens.
Have to start an employee immediately? They can watch the videos on their down time. Just promoted an employee but need to send them overseas on business? They can access these videos anywhere on any smart device. The time, effort and payroll normally spent on seminars can be put to better use to benefit your business.
5. Invest in Confidence
Videos add an air of credibility to your company, and it’ll make the business look good to stakeholders. A well shot, professional video that is clear and cohesive will inspire confidence in the abilities of your company’s management, and show that you’re prepared to be on the leading edge of technological innovations.
Video is replacing basic text communication at a faster rate than ever before, and a company willing to embrace business trends is one that is adaptable, versatile, and has a bright future.
Like the idea but not sure where to start? Crews Control has you covered.
With years of experience as a video staffing agency, Crews Control can manage your video needs and orchestrate efficient shoots worldwide to help with your internal communications video needs. For more information, visit http://crewscontrol.com/services/how-we-work/ today!
Shooting presentations can present a unique set of challenges. The ones that concern camera movement and pacing can be particularly tricky. The goal is to capture the energy of the presentation while providing a slick, professional feel to the video. A well-produced video can allow your company to use the footage for future reference internally and even repurpose it as a marketing tool down the road. So the question is whether movement is appropriate, or is it distracting to the audience?
That’s a trick question! Movement is always appropriate. The differentiating factor is knowing how and when to use it.
When Movement Works
Movement will add production value to the video. Smooth camera movements using sliders or a dolly can give the video a nice cinematic touch as opposed to a static shot on sticks that will eventually bore your audience.
The movement should never be too obvious; however, it should feel organic to the video and compel your viewers to the point where they may not immediately notice the slight movement at all. Talk to your cinematographer prior to the shoot about how they plan on capturing the presentation, what tactics they will use, equipment, lenses, etc.
Want to learn more about defining a camera strategy? Click here.
When Is It Distracting?
There’s a distinct difference between well-trained movement that helps engage the audience and movement that becomes strikingly apparent. You want to avoid shots where the movement is fast paced and jarring because it will feel out of place for the presentation.
This can create a sense of discomfort in your audience and will distract from the presentation’s speaker. Pacing and movement is extremely important, and should always compliment the speaker. If you’re asking yourself if the camera is moving too fast, then it probably is. Keep it slow and steady, and always remember that the main focus is the speaker.
If the speaker moves quite a bit throughout the venue, a tip for avoiding problematic movement is to have your crew do a two camera shoot. Frame the cameras up with one using a wide angle that will always cover the person giving the presentation, and the other capturing a close-up or medium close-up.
For editing purposes, alternate the camera with movement and the one with the wide angle in case the speaker unexpectedly goes out of frame or an external factor causes the camera operator’s movement to lack smoothness (like an audience member unknowingly crossing the frame while recording).
Still uncertain about how to properly integrate movement into your presentation video? Finding a talented cinematographer or film crew and camera operator will help put that worry to ease.
Make Crews Control your go-to for a reliable and talented crew. With years of experience under our belt, we offer the finest talent to help capture the moments your business desires. Click here for a quote, or call 1.800.545.CREW – and connect with us on Facebook, Twitter, LinkedIn.