Yes, You Need Video and Yes, You Should Be Outsourcing It

Posted by Cricket Capucci on April 20, 2016

Video marketing can be intimidating. It takes a great deal of effort to write a terrific script, shoot a video, then edit and publish it for the world to see. It’s certainly not the easiest channel to succeed with, and competition is steeper than ever. An estimated 93% of professional marketers are now using video for some sort of sales, digital marketing, or communication.

Despite the challenges, video cannot be ignored. You must embrace video marketing completely, working as hard as you can to dominate your market.

Below, we’ll take a look at why video must be such an important aspect of your marketing strategies, and why it makes sense to seek some help.

Why Video is So Important

If your business isn’t using video for marketing purposes, you’re making a mistake. Video is one of the most powerful tools you have at your disposal, and it’s growing rapidly, at a much quicker rate than any other marketing channel. Recent data shows that video consisted of over 60% of all web traffic. By 2018, that number will be around 80%.

Here are some other reasons that video marketing is crucial:

Conversions

One of the most important things you can do is boost your conversions. After all, more conversions lead to a healthier bottom line. That’s why it’s important to know that video can increase conversions by an average of between 64 and 85%. Nothing closes business quite like a well-produced video.

Branding

Building your brand is important. You need your audience to know what separates you from your competition, and how can you serve their needs. Video makes it easy to tell a story in a creative, memorable fashion. A single blog post or marketing flier won’t be able to capture the essence of who you are and what you do, but a single video might just do the trick.

Generating Leads

If you want to see sales grow (or even just stay consistent), you need to keep filling your sales funnel with leads. This is another way that video marketing excels. If you’re using email marketing to generate leads, videos dramatically improve both open rates and click-through rates. Video is also a great way to build natural search traffic, as it has a positive effect on SEO and can even be optimized on channels like YouTube if you choose to post them there.

The Business Case for Outsourcing Video Production

Video clearly needs to be a vital piece of any company’s marketing strategies. In order to be effective, however, you need to make sure that your videos are worth paying attention to. That’s why you need to hire an outside production crew to give you a hand.

Here are some of the most important reasons you must consider outsourcing your video crew:

Production Value is Critical

You can write a great script that speaks directly to your audience and still lose their attention if your production value isn’t high quality. Poor production value takes a viewer out of the story that you’re trying to tell them, forcing them to focus on your video’s flaws instead. Common problems can include bad sound quality, low-resolution footage, and choppy editing.

Outsourcing your video production to a qualified team ensures that you’re going to get a high-quality product. They have the equipment and the expertise to create a professional quality video every single time. If you take it upon yourself, you’re at the mercy of your own equipment and experience.

Outside Opinions are Valuable

Outsourcing your video production crew gives you more than just the ability to produce high-quality footage. It also allows you to tap into their expertise. They have a great deal of experience shooting videos, and they’ll know exactly what works. You’ll have access to suggestions and opportunities that you would never have thought of before. In the end, they’ll improve more than just the video they’re helping you shoot – they’ll help you look at your entire production process in a fresh light. This benefits all of your future video content too, whether you use a crew again or not.

Shooting Videos In-House is Expensive

Many businesses balk at the cost of outsourcing video production services, but it’s actually often much cheaper to get a little help. Most importantly, you’ll save money by not having to purchase expensive equipment. Essentials like external microphones and professional video cameras are quite costly.

Beyond that, an experienced video crew will be able to save you a significant amount of time. You’ll be able to zoom from shot to shot instead of having to struggle through the shoot. Wrapping the video shoot quickly allows your staff to get back to what they do best while the experts take care of editing your video.

What Can Go Wrong Will Go Wrong

When you’re shooting a corporate video, something is going to go wrong. A scene that you thought would be easy to shoot could turn out to be a nightmare. An actor might go missing or turn out to be a poor fit. Or you might just quickly realize that your script doesn’t really work for the message you’re trying to convey.

No matter what problems emerge, an outsourced video crew is going to be a huge help when anything goes awry. They’ve seen and handled these problems before. Instead of sinking your whole project and wasting a ton of time, you’ll be able to tackle any problems head-on and deliver your video on-time.

Outsourcing your video
Sometimes you need a helping hand to get to the top.

Now that you know why it’s so important to utilize an outsource video production crew, you need to know how to find the perfect crew for your business. That’s when it’s time to reach out to us here at Crews Control. Our job is to make sure that you have the crew you need to do your job.

If you’re interested in hearing more about what the perfect video production crew can do for you, all you need to do is click here!

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