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Jeremy Person is the Group Director of Corporate Communications at a Fortune 100 company where his team is responsible for developing, maintaining and supporting all internal web operations including...Meet Jeremy Person
Nonprofits often have difficulty seeing beyond traditional canvassing and fundraising methods for outreach, as a result, are missing out on the benefits of one particularly effective medium; video. Video is one the most impactful mediums an organization can use for their communication strategy, and some newer social enterprises have already caught on:charity:water, Mama Hope, and Invisible Children.Continue Reading "Integrating Video into Your Nonprofit Communication Strategy"
How do organizational communication professionals identify communication needs within their organizations? Perhaps, the right question should be do internal communications departments get the resources needed to communicate effectively, if not why? And one step further, in this pivotal post-recession period how can internal communications departments reimagine and innovate their role within the organization.Continue Reading "How to Identify Communication Needs within Your Organization"
Advertising agencies produce most Public Service Announcement (PSA) viewed on broadcast television and second screens. Agency Creative Directors produce beautiful images that effectively convey their client’s message. But wait a minute. To get that wonderfully prepared PSA played on the air or online, the video must be retrofitted to certain standards and that content must be nicely packaged to be seen by a wide audience. How does that get accomplished? Well, that’s where a video...Continue Reading "Preparing PSAs for Video Distribution"
Everybody knows Texans like things big, I’m not just talking about their hair, and Dallas is no exception. The Visit Dallas website boasts several fun facts. Big Tex is the largest cowboy statue in Texas, there is more than one cowboy statue? The frozen margarita machine was invented in Dallas, there is nothing like a frozen drink on a hot summer Dallas day. And, the Statue of Liberty could fit inside Dallas Cowboys Stadium, let’s try. All joking aside, Dallas is home to eighteen Fortune...Continue Reading "10 Tips for Shooting Video in Dallas"
According to International Data Corporation (IDC), mobility is projected to be the area for the most significant growth in technology spending, as people demand to consume content - anywhere, anytime, and on various devices. What does this mean to you and the business enterprise?Continue Reading "Mobile Video for Enterprise Communications and Workplace Learning"
Video productions are never easy. Rarely do creative professionals encounter a shoot where everything aligns itself perfectly, especially when the script requires a diverse shot list. Outsourcing has become an economic and affordable solution for many companies due to its fantastic benefits.Continue Reading "Don’t Try This At Home: 3 Situations When Outsourcing Video Is Better Than In-House"
No matter what you call it branded entertainment, embedded sponsorship, embedded advertising, embedded marketing, or product placement; brands have a prominent place in global entertainment. What are the trends in embedded advertising and the psychology of why it works?Continue Reading "Embedded Advertising in Reality TV"
How did they get that aerial shot? You know the one that is too low for traditional helicopters but too high for cranes. Often the look is achieved with radio controlled aircrafts with any number of professional to prosumer cameras mounted on them. Many filmmakers and video production professionals own and operate these RC copters for commercial production use but the FAA drawls a clear line in the sky as to who can fly them and under what conditions.Continue Reading "Crews Control Crew gets FAA Section 333 Exemption for Unmanned Aircraft Systems"
Boston offers diverse shooting locations, historic sites, and is the home to companies like Reebok, Gillette, and Boston Scientific. This US founding colonial city can prove difficult to navigate. If you are a Video Producer who needs to coordinate a video production in Boston or Cambridge, MA here are some tips from our local DP’s and Production Coordinators.Continue Reading "10 Tips for Shooting Video in Boston"
Just as elite athletes train with coaches their entire career, so do the most effective thought leaders and executives. It’s a muscle, you need to stay limber – and you need to adapt with the times (and the technology). In the factual entertainment sphere, where personality and authenticity are key, I often hear concerns about talent or “real people” sounding rehearsed and stiff. I get it. Whether you’re developing a reality project or delivering a TEDtalk it has to come across as...Continue Reading "Why it is Important to Have a Personal Coach and Media Trainer"
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The corporate and independent production industry's resource for step-by-step video tutorials on field production, gear, post production, and best practices in workflow and asset management.