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Contributor: Tim Lorang

Tim Lorang

Timothy Lorang is the founder and Executive Partner for Image Media Partners, Inc., an online and social media marketing and consulting agency based in Seattle, Washington. He is an award winning television producer and director with over 30 years of experience in video production and management. In his Partner Views Blog, Timothy covers many of the aspects of online and inbound marketing, social media marketing, and online and digital video.

Tim Lorang's Articles

How to Add Live URL Links into Your YouTube Videos
Posted by Tim Lorang on Jun 23, 2014 & filed under Technical with 0 comments.
How to Add Live URL Links into Your YouTube Videos

When video first started to be used online it had many of the advantages of traditional video but few advantages of the internet. Specifically, you could not link from a video. You could say, “call 555-1243 today, visit mysite.com,” or even link to another video on YouTube but you could not put a live link on your video to link to your website. Google has fixed that on YouTube. It is now possible to have a link show up on your YouTube video in any location on your screen, at any location in...

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Make a Successful Marketing Video In Spite of Your Client
Posted by Tim Lorang on Oct 24, 2012 & filed under Blog Home with 0 comments.
Make a Successful Marketing Video In Spite of Your Client

When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...

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Using Auto Caption to Increase SEO for YouTube Videos
Posted by Tim Lorang on Jun 08, 2012 & filed under Technical with 0 comments.
Using Auto Caption to Increase SEO for YouTube Videos

One of the goals of putting a video on YouTube is to increase the chances of someone finding the video and driving web traffic back to your website. Just like your website you should do search engine optimization (SEO) for your video.

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Optimize YouTube Video with Tags and Keywords
Posted by Tim Lorang on Mar 02, 2012 & filed under Technical with 4 comments.
Optimize YouTube Video with Tags and Keywords

One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.

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