Contributor: Tim Lorang
Timothy Lorang is the founder and Executive Partner for Image Media Partners, Inc., an online and social media marketing and consulting agency based in Seattle, Washington. He is an award winning television producer and director with over 30 years of experience in video production and management. In his Partner Views Blog, Timothy covers many of the aspects of online and inbound marketing, social media marketing, and online and digital video.
Tim Lorang's Articles
When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...
Continue Reading "Make a Successful Marketing Video In Spite of Your Client"
One of the goals of putting a video on YouTube is to increase the chances of someone finding the video and driving web traffic back to your website. Just like your website you should do search engine optimization (SEO) for your video.
Continue Reading "Using Auto Caption to Increase SEO for YouTube Videos"
One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.
Continue Reading "Optimize YouTube Video with Tags and Keywords"