Examining the Loss of Magnetic Media From Repeated Hard Drive Usage in Video Production

Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...

Video is on track to be the most widely used online application. It’s creating a new standard for corporate communicators in today’s marketplace. When your organization incorporates a video messaging strategy the goal is to achieve optimal engagement and branded influence, but the content of your messaging is what reveals that actual outcome.

The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today's traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.

The evolving landscape of new media has without question fundamentally reshaped corporate communications. Traditional measures for producing video content have new practices to comply with from standardizing production metrics to digitizing archives with streamlined meta-database referencing. Many companies new to the world of video communications are flocking to capitalize on the paramount trend sweeping the web with hopes that producing a video will put their business front and center on the...

Are you in the market for a new imaging device? Are you focused on upgrading to a new model or manufacturer but are unsure of how compatible it will be with the digital production technologies you use? Are you concerned that the info you’ve found to compare cameras is unreliably biased? Well, you just hit 2011 Digital Camera Comparison Chart Chicago – Detroit has done all the work for you!

The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?

Social Media is the new “publicity”. Friend it, like it, share it; its here to stay. What gets people to interact , share their experience, endorse your brand, and influence others to do the same? Good video. If people aren’t interacting with your content and sharing it with others, your business simply isn’t emerging with the times. Is your marcom [marketing communications] strategy in motion for the Social Video Revolution? Social Video Marketing is where content producers and...

Whether your organization is a lanyard wholesaler or the largest commercial insurer on the planet, your customer/client base as a whole reflects a fraction of your potential viewership audience for socialized video. When organizations align with their audience through interactive media, the results are optimal engagement and branded influence. No content delivery is more apt to deliver these results than mobile-formatted high quality video. Socializing brand messaging with video cultivates...

Earlier this week, we briefed key trade media on new Panasonic professional video products that will make their formal debut at the National Association of Broadcasters show (April 11-14 in Las Vegas, NV). Highlights included a new 9-inch LCD production monitor with the best image quality in its class, new P2 workflow tools that deliver blazing fast data transfer speeds and deep price reductions across our line of high-capacity, high-speed P2 cards (see photo album of product shots below).

Just a few simple reminders of how to spearhead a well-planned production for your clients and crew. You've got all the logistics for your shoot in order, you're on location with your crew and ready to rock. There are still a few details left off the call sheet worth keeping in the back of your mind.

Cosmo G. Spacely, CEO of Spacely Space Sprockets, was spot on with employing innovative technology for his business. Spacely was a forerunner in utilizing video technology in corporate communications. That was forge ahead for 1962 when the futuristic show, The Jetsons, first aired. The Jetsons was also the first to be produced and broadcast in color though technology hadn’t quite caught up to it being delivered widespread in color to viewers. Now almost 50 years later, technology is so...

Avid has recently announced version 5.5, and the news is all exciting and good. Avid continues to evolve and support a more open format. They are allowing even more third-party support, which something in the past was impossible. It seems Avid has done an about face and is really giving other NLE’s a run for the money. Even in our SuperNLE Bowl, Avid came out victorious. Check out some of the new features in Avid Media Composer 5.5

When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your preproduction planning with the production team needed to deliver a professional video. Outsourcing crew talent allows you to focus on your operational objectives with