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Articles for Internet

Do you work in public relations, social media or advertising? If so, this blog post is for you. In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.

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Why You Should Be Using Google’s AdWords For Video
Posted by Andrea Keating on Jan 11, 2013 & filed under Blog Home with 0 comments.
Why You Should Be Using Google’s AdWords For Video

Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google's text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google's browser, Chrome)—that puts Google in...

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How To Use FTP
Posted by Tony Muzzatti on Oct 18, 2012 & filed under Technical with 3 comments.
How To Use FTP

If you have never used FTP it might be difficult to just jump right in, especially if you are unfamiliar with how it works. In this article I am going to explain everything you need to know about File Transfer Protocol (FTP) so that you can make a clear decision on whether or not you should use it for your next deliverable. Before we begin there are three questions you should seek answers to before you ask for the deliverable media to be transferred via FTP...

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Optimize YouTube Video with Tags and Keywords
Posted by Tim Lorang on Mar 02, 2012 & filed under Corporate Communications with 5 comments.
Optimize YouTube Video with Tags and Keywords

One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.

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The VSEO in Video Productions
Posted by Andrea Keating on Jul 08, 2011 & filed under Technical with 0 comments.

Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...

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Creating Media Conscious Content
Posted by Andrea Keating on Jun 10, 2011 & filed under Technical with 0 comments.

The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today's traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.

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Captivating Audiences with Breakthrough Social Video
Posted by Andrea Keating on Apr 22, 2011 & filed under Technical with 0 comments.

The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?

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Is the Skype is the Limit?
Posted by Andrea Keating on Mar 16, 2011 & filed under Technical with 1 comments.

Cosmo G. Spacely, CEO of Spacely Space Sprockets, was spot on with employing innovative technology for his business. Spacely was a forerunner in utilizing video technology in corporate communications. That was forge ahead for 1962 when the futuristic show, The Jetsons, first aired. The Jetsons was also the first to be produced and broadcast in color though technology hadn’t quite caught up to it being delivered widespread in color to viewers. Now almost 50 years later, technology is so...

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Webcasts Benchmarks and Best Practices
Posted by Andrea Keating on Feb 23, 2011 & filed under Technical with 0 comments.

Are you thinking of producing a webcast series for your company or perhaps you are looking for a better ROI on your existing program? On24 2010 Webcasting Report: Webcasts Benchmarks and Best Practices is a must read. On24 compiled information from 10,000 webcasts for 700 corporate clients to share the best insights to enhance

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White Paper: Planning and Executing Live Streaming Production.
Posted by Andrea Keating on Jul 28, 2010 & filed under White Papers with 0 comments.
White Paper: Planning and Executing Live Streaming Production.

If you are tasked with streaming rich media content for quarterly meetings, CEO/ top level management direct address company wide or any other live/on-demand video to the desktop communication with-in your organization or for a client we recommend that you download Webcasting Production Practices Guide. Hugh Taylor the VP of Marketing for MediaPlatform, formally known as IVT, has put together this easy to understand white paper that goes over the 5 steps of a webcast production.

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Web Streaming
Posted by Andrea Keating on Jul 08, 2010 & filed under Technical with 0 comments.

BitGravity is a Video Delivery Network that allows you to stream live video or watch video on demand. Case Study:  BitGravity Case Study – CNBC Video Demo: BitGravity Video Delivery Network

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