If you have never used FTP it might be difficult to just jump right in, especially if you are unfamiliar with how it works. In this article I am going to explain everything you need to know about File Transfer Protocol (FTP) so that you can make a clear decision on whether or not you should use it for your next deliverable. Before we begin there are three questions you should seek answers to before you ask for the deliverable media to be transferred via FTP...

One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.

Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...

The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today's traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.

The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?

Cosmo G. Spacely, CEO of Spacely Space Sprockets, was spot on with employing innovative technology for his business. Spacely was a forerunner in utilizing video technology in corporate communications. That was forge ahead for 1962 when the futuristic show, The Jetsons, first aired. The Jetsons was also the first to be produced and broadcast in color though technology hadn’t quite caught up to it being delivered widespread in color to viewers. Now almost 50 years later, technology is so...

Are you thinking of producing a webcast series for your company or perhaps you are looking for a better ROI on your existing program? On24 2010 Webcasting Report: Webcasts Benchmarks and Best Practices is a must read. On24 compiled information from 10,000 webcasts for 700 corporate clients to share the best insights to enhance

BitGravity is a Video Delivery Network that allows you to stream live video or watch video on demand. Case Study:  BitGravity Case Study – CNBC Video Demo: BitGravity Video Delivery Network