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Do you work in public relations, social media or advertising? If so, this blog post is for you. In your line of work, you’re constantly hearing the buzz around brand videos and their effectiveness. From Dove’s Real Beauty Sketches to Volvo Truck’s Epic Split, companies have been successfully using video to captivate their audiences, share critical brand messaging and spark conversation.Continue Reading "For Marketers: 4 Ways Video Can Enhance Your Communications Efforts"
Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google's text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google's browser, Chrome)—that puts Google in...Continue Reading "Why You Should Be Using Google’s AdWords For Video"
If you have never used FTP it might be difficult to just jump right in, especially if you are unfamiliar with how it works. In this article I am going to explain everything you need to know about File Transfer Protocol (FTP) so that you can make a clear decision on whether or not you should use it for your next deliverable. Before we begin there are three questions you should seek answers to before you ask for the deliverable media to be transferred via FTP...Continue Reading "How To Use FTP"
One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.Continue Reading "Optimize YouTube Video with Tags and Keywords"
Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...Continue Reading "The VSEO in Video Productions"
The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today's traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.Continue Reading "Creating Media Conscious Content"
The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?Continue Reading "Captivating Audiences with Breakthrough Social Video"
Cosmo G. Spacely, CEO of Spacely Space Sprockets, was spot on with employing innovative technology for his business. Spacely was a forerunner in utilizing video technology in corporate communications. That was forge ahead for 1962 when the futuristic show, The Jetsons, first aired. The Jetsons was also the first to be produced and broadcast in color though technology hadn’t quite caught up to it being delivered widespread in color to viewers. Now almost 50 years later, technology is so...Continue Reading "Is the Skype is the Limit?"
Are you thinking of producing a webcast series for your company or perhaps you are looking for a better ROI on your existing program? On24 2010 Webcasting Report: Webcasts Benchmarks and Best Practices is a must read. On24 compiled information from 10,000 webcasts for 700 corporate clients to share the best insights to enhanceContinue Reading "Webcasts Benchmarks and Best Practices"
If you are tasked with streaming rich media content for quarterly meetings, CEO/ top level management direct address company wide or any other live/on-demand video to the desktop communication with-in your organization or for a client we recommend that you download Webcasting Production Practices Guide. Hugh Taylor the VP of Marketing for MediaPlatform, formally known as IVT, has put together this easy to understand white paper that goes over the 5 steps of a webcast production.Continue Reading "White Paper: Planning and Executing Live Streaming Production."