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Articles for Sony
Describing the highlights of this year’s National Association of Broadcasters (NAB) annual show in Las Vegas is like having a child explain all of their birthday presents in thirty seconds. So here I go. NAB highlights the trends of the video production community and is good barometer of the industry. Some of the major trends and main attractions from this year’s NAB show were 4K and beyond, lower costs for better resolution, gyro stabilization, helicopter shooting, and the Cloud and video.Continue Reading "NAB 2013: The Grandest Celebration in Video Production Equipment"
Although there have been wireless devices in the past that have connected to smart devices to send camera information and metadata, this is a major step forward to utilize cloud services to send high resolution files.Continue Reading "From Camera to Cloud: Sony’s Wireless Adapter the CBK-WA100"
By now you might have read a handful of reviews for the new Sony 4K cameras that recently started shipping. If you had the opportunity to read Adam Shanker’s review of the PMW-F5 then you have a general idea of what you can expect from it big brother, the Sony PMW-F55.Continue Reading "Sony’s Game Changing PMW-F55"
In a perfect world, we would only need one media to record everything. But this isn’t a perfect world. In the last couple years a plethora of new cameras, codecs and different types of recording media have been released. Sony has recently expanded their 4K presence and now has upgraded their SxS cards with the new SxS PRO+ cards. The PRO+ cards can write up to 1.5/Gbps and read up to 1.6/Gbps. They are designed to support the massive amount of information required in the capture of 2K and 4K...Continue Reading "New Media from Sony: the SxS PRO+ and Mirroring Memory Sticks"
We book hundreds of shoots every month for clients all over the world. We gather all the data about the specs of the shoot and plug it into our database. At the end of a 30 day period we run the report and publish it in our newsletter for your benefit. Are you taking advantage of this? Well, here is how you can benefit from our data...Continue Reading "Camera Formats And Media Trends, What Do They Mean To You?"
If you were to tell a DP 30 years ago to “shoot it raw,” they may think you want your project to look gritty like Serpico. Now if you say “shoot it RAW,” it means quite the opposite. It means shoot it with minimal amount of processing in a RAW file format with the maximum amount of data.Continue Reading "Shooting RAW with the Sony AXS-R5 Recorder"
It was just a few short months ago that I wrote about my love affair with the Sony F3. Love affairs can be short lived, and especially with HD equipment. As I approach my two year anniversary with the camera, I'm not surprised that Sony has announced the new F5 camera system, in fact I couldn’t be more excited.Continue Reading "A First Look at the Sony F5"
If you are the type that likes to stay ahead of the technology curve, I have great news for you. Sony’s new PVM-X300 is a 30-inch 4096 x 2160 resolution monitor will last you well into the next decade. The PVM-X300's 30-inch 4K LCD panel is capable of displaying more than four times Full HD resolution in a single screen. Where Sony had it right was to create this monitor as portable as possible. They understand how critical it was for this product to be usable in the field, as much as it was...Continue Reading "Sony’s New 4K Resolution Monitor for Professional Video Production"
Sony knows that 4K displays are not consumer affordable, yet. Only individuals with heaps of expendable income will invest in the first generation of 4K monitors and televisions. The idea behind Sony’s October 30th announcement was to stir up some excitement for their upcoming 4K production lineup. Sony’s goal is to make 4K production affordable so that content creators will utilize the technology, and effectively stir a demand for 4K technology on a consumer level. At which point we should...Continue Reading "Sony XAVC Recording Format Intends To Accelerate 4K Production"
It’s another month and here comes another new camera release. Unlike the Super 35mm digital or slow motion cameras that have highlighted the releases of 2012, Sony has gone back to the core of what made shooting HD popular. The new Sony NEX-EA50H is what Sony is calling an entry level professional grade camera at around the $4000 price point.Continue Reading "A Return to Their Roots: Sony and the New NEX-EA50H"
Sony’s decided to go higher and slower, higher definition and slower motion that is. Their latest release of the NXCAM line of camera is the Sony NEX-FS700. This is an upgrade from last year’s popular Sony NEX-FS100 but with two major additions. First, the NEX-FS700 has a future 4K upgrade for its EXMOR Super 35mm sensor. The EXMOR Super 35mm sensor is the same sensor that is in the NEX-FS100.Continue Reading "Sony NEX-FS700: Sony Goes for Higher & Slower"
So much of the information that we get about the video production industry is what is new, bigger, and better. In this article we focus on what has worked for our clients in the past, what is being requested now, and what we forecast for the near future. The video production world, like most other industries, is moving forward at lightning speed thanks to new technologies. But think back—it wasn't always this way. Just a few short years ago, Crews Control’s clients were using tape, and...Continue Reading "Video Production Trends A Look Back And To The Future"
A look into the digital cinema camera menu may give you the “Cinema Quality” look desired. S-Log, or Sony Log, is an option in Sony CineAlta cameras like the PMW-F3, F23, F35 and F65. The Arri Alexa allows you to shoot in S-Log or Log-C mode to capture a cinema quality image and accomplish negative film quality latitude. S-Log and Log-C mode captures an image with the greatest amount of range in tonal reproduction and the lowest noise floor and highest ceiling.Continue Reading "Shooting with Digital Latitude: S-Log, Log-C & LUTs"
Once a year in Las Vegas the National Association of Broadcasters (NAB) annual tradeshow highlights the new technologies for the upcoming year but also indicates trends of the broadcast industry. Trends have carried over from last year’s NAB show with larger sensors cameras, higher resolution for less money, and versatile technology that makes production lighter, faster and easier. Let's unwrap the wonderful gifts of NAB 2012.Continue Reading "NAB 2012: It’s the Most Wonderful Time of the Year"
With every blink of an eye a new technology bursts onto the market. Manufacturers know this, and often pump fashionable buzzwords into technology to make it feel fresh, even when it’s not. A prime example is LCD and LED televisions. Branded as different televisions both are actually LCD television. The traditional LCD televisions uses a cold cathode backlight where an LED branded television is actually an LCD screen with an LED backlight. In countries such as the U.K. the term LED television...Continue Reading "Sony BVM-E250 OLED Monitors; The Real Deal or Another Buzzword"
The NAB Show in Las Vegas is the pinnacle of technology release in the film and video industry every year. Cutting edge companies always bring their latest and greatest to showcase and the 2011 show was no different. Here's a review of the most exciting products presented at this year's NAB show.Continue Reading "NAB 2011"
Are you in the market for a new imaging device? Are you focused on upgrading to a new model or manufacturer but are unsure of how compatible it will be with the digital production technologies you use? Are you concerned that the info you’ve found to compare cameras is unreliably biased? Well, you just hit the broadcast camera information jackpot because Fletcher Camera & Lenses has done all the work for you!Continue Reading "2012 Camera Comparison Chart for High-End Commercial HD Video Production"
Ah-- so much to see and do over the span of this year’s National Association of Broadcasters 6-day convention in Las Vegas, Nevada, from April 9-April 14. There’s a great lineup of conferences set to begin April 9th and exhibitions to follow starting April 11th. If by chance you hadn’t planned on attending there’s still time to make it. NAB is still offering FREE passes to the exhibits on their website. Crews Control will be on the scene shooting a showcase of the best in gear and...Continue Reading "#NABSHOW Buzz Coverage for #NAB2011"
Let’s get ready to rumble. In one corner we have video production equipment heavy weight Sony with the XDCam EX format shooting to SxS cards. In the other corner we have Panasonic who set the precedent for tapeless card cameras with their release of the HVX 200 in ‘05 and 13 or so P2 card cameras after that. Who will win the tapeless battle? Will it be Sony with their Optical Disc or SxS media take the lead or will Panasonic continue to dominate with P2 cards?Continue Reading "In The Ring With P2 vs. SXS"
Sony is introducing their OLED displays. What is OLED you ask; it stands for Organic Light Emitting Diode. In a nutshell the organic materials used for these displays have a higher illumination quality while consuming less power…win win. The OLED monitors are worlds apart in construction and design from CRT, plasma or LCD monitors. TheyContinue Reading "Organic Light Emitting Diode Display"