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Companies are not only going to online job boards and newspapers anymore they are turning to YouTube in order to recruit potential employees. Recruitment videos are becoming the new craze when introducing job seekers to potential companies that are hiring. Recruitment videos allow for the viewer to become acquainted with a company while at the same time the company is able to prospect to a specific audience in which they would like to employ. By Kacey Trent Crews ControlContinue Reading "The Latest in Recruitment Videos: Lights, Camera, Hire!"
As a DP at this years NAB, I am seeing some new trends. With the advent of 4K cameras, more and more accessories are being used to mange and control the image. The camera battery is becoming the main source of power for these items. Wireless transmitters such as the Paralinx, external recorders such as the Pix 240 or Ki Pro. Zoom and focus controls have been the standard in feature film production, but are now seeping into our side of the world. The Scatter box by Solid camera and the Jet Pack...Continue Reading "DP’s POV of The NAB Show 2013"
Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google's text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google's browser, Chrome)—that puts Google in...Continue Reading "Why You Should Be Using Google’s AdWords For Video"
Presenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.Continue Reading "From Client to Vendor: Communicating Your Creative Vision"
When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...Continue Reading "Make a Successful Marketing Video In Spite of Your Client"
Corporate video production is nothing new, it's just grown in popularity over the years. Many of the corporate video producers and media managers of today are working year round to produce engaging content for their brands. If you do not come from a video production background, you might not be familiar with how a video production crew works before, during, and after a shoot. When you only have five hours to complete six hours of work, things can get chaotic. Here are 10 great ways to get the...Continue Reading "10 Great Ways To Get The Best Out Of Your Crew"
When shooting reality television, many challenges come into play for everyone involved, producers, DP’s, audio; and it is important for everyone to work together to face these challenges. Audio has their own set of challenges when shooting reality, and as a DP I know how difficult these challenges can be and how much they affect the whole production. For starters you need to have a good A1. Without an experienced person, all the technology in the world can’t save you from an audio disaster....Continue Reading "Audio: When Shooting For Reality Television"
From a producer’s perspective, you know your technical specs, you may know exactly what camera you want, you know what you are shooting (interview, documentary, b-roll, green screen, etc) and how it will be shown, but you are generally not concerned with how your material gets from the camera to editor. If you ask your editors what they want as a deliverable, generally they are going to ask for a plug and play file. The files can be delivered on an external hard drive, thumb drive, or even...Continue Reading "How Hard Drives Affect Video Transfer Time"
Are you planning a big conference and need to record the event? Is your boss saying things to you like “We need to capture the keynote speaker”, “We need to stream the event live” or, “We need to put the video on our website later”? Here is a guide to what questions you will need answered to contract the right types of companies.Continue Reading "Corporate Meeting Planners Guide To Video"
When was the last time you had fun at work? For many of us it has been a while and fun at work is usually something you do during lunch or around a watercooler. Employees may view work as dull, boring, unimaginative, and very often we see employees who are completely disengaged. Do a search for “employee engagement facts” and see what results you find. If you think employees are actively engaged you may be surprised to learn that many employees are not only disengaged, but actively...Continue Reading "Gamification for Your Office: Lessons Learned From Office Space"
The media deliverable is essential to how the footage you’ve shot will be backed up on site and imported to your editing suite. At the time you book your shoot with your Crews Control production manager you also need to discuss not only the crew size and style of your shoot but also how to handle the deliverable; what media type(s), format(s), frame size(s) and frame rate(s) you want based on what your editor can import. Currently, the most popular choice is to go tapeless which usually...Continue Reading "White Paper: Deliverable Data Management and Hard Drive Usage in Video Production"
Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...Continue Reading "The VSEO in Video Productions"
Red Light. Green Light. Red Light. Green Light. Much like the children’s game, video production is a sporadic stop and go ordeal. As a director of photography, when your green light is up, the client wants you to make the most efficient use of your time, and there is nothing worse than equipment failure. The Bebob Rouge ML-120 hot swap adapter can eliminate that moment for the camera battery for the RED camera. The Bebob Rouge ML-120 will take over when the battery dies for 2 minutes, enough...Continue Reading "Bebob Rouge ML-120 – Hot Swapping Dead Batteries"
Ever find yourself with a media card that was “accidentally” formatted? How about a card that had an error caused by the camera overheating or running out of battery? Don’t pull out your hair thinking all your hard work is lost. There’s a chance your footage or stills can be saved, at least the ones that haven’t been overwritten.Continue Reading "Recovering “Lost” Media"
The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?Continue Reading "Captivating Audiences with Breakthrough Social Video"
Just a few simple reminders of how to spearhead a well-planned production for your clients and crew. You've got all the logistics for your shoot in order, you're on location with your crew and ready to rock. There are still a few details left off the call sheet worth keeping in the back of your mind.Continue Reading "Creating Chemistry on Set"
What was introduced to market in 1976 and for the first time allowed the camera operator to create smooth movements while treading over uneven surfaces? Yup, you guessed it oh brilliant scholar of motion pictures. What is the steadicam? Now for the bonus round what was the original name of the steadicam? Right again, theContinue Reading "Camera Stabilization Rig"
Sony is introducing their OLED displays. What is OLED you ask; it stands for Organic Light Emitting Diode. In a nutshell the organic materials used for these displays have a higher illumination quality while consuming less power…win win. The OLED monitors are worlds apart in construction and design from CRT, plasma or LCD monitors. TheyContinue Reading "Organic Light Emitting Diode Display"
You know when you’re on a shoot and you need to raise the viewpoint of a camera, like, right away and you don’t have time to set up stage risers. In this episode of Information Overdrive, we talk with founder of Spider Support Systems, Charlie Kendall, about why every camera guy needs this portable,Continue Reading "Rise To The Occasion"
When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your preproduction planning with the production team needed to deliver a professional video. Outsourcing crew talent allows you to focus on your operational objectives withContinue Reading "The Benefits of Outsourcing Talent for Video Production"