Companies are not only going to online job boards and newspapers anymore they are turning to YouTube in order to recruit potential employees. Recruitment videos are becoming the new craze when introducing job seekers to potential companies that are hiring. Recruitment videos allow for the viewer to become acquainted with a company while at the same time the company is able to prospect to a specific audience in which they would like to employ. By Kacey Trent Crews Control

As a DP at this years NAB, I am seeing some new trends. With the advent of 4K cameras, more and more accessories are being used to mange and control the image. The camera battery is becoming the main source of power for these items. Wireless transmitters such as the Paralinx, external recorders such as the Pix 240 or Ki Pro. Zoom and focus controls have been the standard in feature film production, but are now seeping into our side of the world. The Scatter box by Solid camera and the Jet Pack...

From a producer’s perspective, you know your technical specs, you may know exactly what camera you want, you know what you are shooting (interview, documentary, b-roll, green screen, etc) and how it will be shown, but you are generally not concerned with how your material gets from the camera to editor. If you ask your editors what they want as a deliverable, generally they are going to ask for a plug and play file. The files can be delivered on an external hard drive, thumb drive, or even...

Are you planning a big conference and need to record the event? Is your boss saying things to you like “We need to capture the keynote speaker”, “We need to stream the event live” or, “We need to put the video on our website later”? Here is a guide to what questions you will need answered to contract the right types of companies.

When was the last time you had fun at work? For many of us it has been a while and fun at work is usually something you do during lunch or around a watercooler. Employees may view work as dull, boring, unimaginative, and very often we see employees who are completely disengaged. Do a search for “employee engagement facts” and see what results you find. If you think employees are actively engaged you may be surprised to learn that many employees are not only disengaged, but actively...

Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...

Red Light. Green Light. Red Light. Green Light. Much like the children’s game, video production is a sporadic stop and go ordeal. As a director of photography, when your green light is up, the client wants you to make the most efficient use of your time, and there is nothing worse than equipment failure. The Bebob Rouge ML-120 hot swap adapter can eliminate that moment for the camera battery for the RED camera. The Bebob Rouge ML-120 will take over when the battery dies for 2 minutes, enough...

Ever find yourself with a media card that was “accidentally” formatted? How about a card that had an error caused by the camera overheating or running out of battery? Don’t pull out your hair thinking all your hard work is lost. There’s a chance your footage or stills can be saved, at least the ones that haven’t been overwritten.

The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications-- or does it generate more buzz for faking a viral video?

Just a few simple reminders of how to spearhead a well-planned production for your clients and crew. You've got all the logistics for your shoot in order, you're on location with your crew and ready to rock. There are still a few details left off the call sheet worth keeping in the back of your mind.

What was introduced to market in 1976 and for the first time allowed the camera operator to create smooth movements while treading over uneven surfaces?  Yup, you guessed it oh brilliant scholar of motion pictures.  What is the steadicam?  Now for the bonus round what was the original name of the steadicam?  Right again, the

Sony is introducing their OLED displays.  What is OLED you ask; it stands for Organic Light Emitting Diode. In a nutshell the organic materials used for these displays have a higher illumination quality while consuming less power…win win.  The OLED monitors are worlds apart in construction and design from CRT, plasma or LCD monitors.  They

You know when you’re on a shoot and you need to raise the viewpoint of a camera, like, right away and you don’t have time to set up stage risers. In this episode of Information Overdrive, we talk with founder of Spider Support Systems, Charlie Kendall, about why every camera guy needs this portable,

When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your preproduction planning with the production team needed to deliver a professional video. Outsourcing crew talent allows you to focus on your operational objectives with