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Crews Control was asked, “What are corporate video trends in America right now?” So, we did what any large video production staffing company would do. We polled DPs, Camera Ops and Producers all over the country that we assign to corporate video shoots. We asked what styles, deliverables, types of communications and messaging are trending in enterprise video. Buzz phrases like "shallow DOF", "film look", "user generated content", "increased communication", and "video for phones and...Continue Reading "Learning More About “Corporate Video Trends”"
When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your pre-production planning with the production team needed to deliver a professional video.Continue Reading "The Benefits of Outsourcing Talent for Video Production"
We caught up with one of our seasoned hurricane DP’s and Florida resident Steve McMillan to give us his 10 tips for shooting in hurricane conditions. Steve has been shooting during and after hurricanes/ tropical storms for 15 years. He has covered hurricanes such as Floyd, Katrina and tropical storm Beryl to name a few. Steve has been sent from the Atlantic beaches of Melbourne to the Florida pan handle and everywhere in between. Here are some of his “now, why didn’t I think of...Continue Reading "10 Tips That Won’t Blow You Away"
We have been shooting tapeless now for over a decade but in my experience Producers are still not accounting for media transfer time within the shoot day. With different codecs it’s important that both the crew and the client be on the same page in that regard. Now the crew needs to be aware of what card or drive they are recording to and which one needs to be moved to a client hard drive or backed up. We need to be ready to download the footage at moment’s notice.Continue Reading "Scheduling Time to Transfer Media On-site"
When you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one...Continue Reading "10 Effective Ways to Create Better Brand Advocacy"
The art of influence is often described as the act of changing people's minds by means of presenting the right arguments in an educated professional tone. Becoming effective in the art of influence isn't just about being a skillful communicator amongst your peers, or being an industry authority; it's also about understanding people's motivations, and the psychology of how we interact with each other.Continue Reading "The Psychology Of Influence"
Transcribing video is important to cut post time, sufficiently archive video, and for spoken words to appear in Google searches. Transcription with timecode notes is a great tool for video Producers to make paper edits and Editors love it to quickly locate sound bites. Organizations often have all footage transcribed and added to their archival library for future reference. One of the most important reasons to have online video transcribed is to make sure all that valuable spoken content can...Continue Reading "What is New and Noteworthy in Video Transcription?"
As a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.Continue Reading "Tips and Tricks for Keeping Your Video Content Fresh"
Companies are not only going to online job boards and newspapers anymore they are turning to YouTube in order to recruit potential employees. Recruitment videos are becoming the new craze when introducing job seekers to potential companies that are hiring. Recruitment videos allow for the viewer to become acquainted with a company while at the same time the company is able to prospect to a specific audience in which they would like to employ.Continue Reading "The Latest in Recruitment Videos: Lights, Camera, Hire!"
As a DP at this years NAB, I am seeing some new trends. With the advent of 4K cameras, more and more accessories are being used to mange and control the image. The camera battery is becoming the main source of power for these items. Wireless transmitters such as the Paralinx, external recorders such as the Pix 240 or Ki Pro. Zoom and focus controls have been the standard in feature film production, but are now seeping into our side of the world. The Scatter box by Solid camera and the Jet Pack...Continue Reading "DP’s POV of The NAB Show 2013"
Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google's text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google's browser, Chrome)—that puts Google in...Continue Reading "Why You Should Be Using Google’s AdWords For Video"
Presenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.Continue Reading "From Client to Vendor: Communicating Your Creative Vision"
When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...Continue Reading "Make a Successful Marketing Video In Spite of Your Client"
Corporate video production is nothing new, it's just grown in popularity over the years. Many of the corporate video producers and media managers of today are working year round to produce engaging content for their brands. If you do not come from a video production background, you might not be familiar with how a video production crew works before, during, and after a shoot. When you only have five hours to complete six hours of work, things can get chaotic. Here are 10 great ways to get the...Continue Reading "10 Great Ways To Get The Best Out Of Your Crew"
When shooting reality television, many challenges come into play for everyone involved, producers, DP’s, audio; and it is important for everyone to work together to face these challenges. Audio has their own set of challenges when shooting reality, and as a DP I know how difficult these challenges can be and how much they affect the whole production. For starters you need to have a good A1. Without an experienced person, all the technology in the world can’t save you from an audio disaster....Continue Reading "Audio: When Shooting For Reality Television"
From a producer’s perspective, you know your technical specs, you may know exactly what camera you want, you know what you are shooting (interview, documentary, b-roll, green screen, etc) and how it will be shown, but you are generally not concerned with how your material gets from the camera to editor. If you ask your editors what they want as a deliverable, generally they are going to ask for a plug and play file. The files can be delivered on an external hard drive, thumb drive, or even...Continue Reading "How Hard Drives Affect Video Transfer Time"
Are you planning a big conference and need to record the event? Is your boss saying things to you like “We need to capture the keynote speaker”, “We need to stream the event live” or, “We need to put the video on our website later”? Here is a guide to what questions you will need answered to contract the right types of companies.Continue Reading "Corporate Meeting Planners Guide To Video"
When was the last time you had fun at work? For many of us it has been a while and fun at work is usually something you do during lunch or around a watercooler. Employees may view work as dull, boring, unimaginative, and very often we see employees who are completely disengaged. Do a search for “employee engagement facts” and see what results you find. If you think employees are actively engaged you may be surprised to learn that many employees are not only disengaged, but actively...Continue Reading "Gamification for Your Office: Lessons Learned From Office Space"
The media deliverable is essential to how the footage you’ve shot will be backed up on site and imported to your editing suite. At the time you book your shoot with your Crews Control production manager you also need to discuss not only the crew size and style of your shoot but also how to handle the deliverable; what media type(s), format(s), frame size(s) and frame rate(s) you want based on what your editor can import. Currently, the most popular choice is to go tapeless which usually...Continue Reading "White Paper: Deliverable Data Management and Hard Drive Usage in Video Production"
Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...Continue Reading "The VSEO in Video Productions"