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Learning More About “Corporate Video Trends”
Posted by Rebekah Toth Burns on Aug 27, 2014 & filed under Corporate Communications with 10 comments.
Learning More About “Corporate Video Trends”

Crews Control was asked, “What are corporate video trends in America right now?” So, we did what any large video production staffing company would do. We polled DPs, Camera Ops and Producers all over the country that we assign to corporate video shoots. We asked what styles, deliverables, types of communications and messaging are trending in enterprise video. Buzz phrases like "shallow DOF", "film look", "user generated content", "increased communication", and "video for phones and...

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When your company is faced with producing a video communications project, outsourcing creative talent is a sensible and efficient solution. Crews Control provides the expertise, strategy support and execution to seamlessly integrate your pre-production planning with the production team needed to deliver a professional video.

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10 Tips That Won’t Blow You Away
Posted by Rebekah Toth Burns on Feb 21, 2014 & filed under Technical with 0 comments.
10 Tips That Won’t Blow You Away

We caught up with one of our seasoned hurricane DP’s and Florida resident Steve McMillan to give us his 10 tips for shooting in hurricane conditions. Steve has been shooting during and after hurricanes/ tropical storms for 15 years. He has covered hurricanes such as Floyd, Katrina and tropical storm Beryl to name a few. Steve has been sent from the Atlantic beaches of Melbourne to the Florida pan handle and everywhere in between. Here are some of his “now, why didn’t I think of...

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Scheduling Time to Transfer Media On-site
Posted by Kevin Braband on Feb 19, 2014 & filed under Corporate Communications with 4 comments.
Scheduling Time to Transfer Media On-site

We have been shooting tapeless now for over a decade but in my experience Producers are still not accounting for media transfer time within the shoot day. With different codecs it’s important that both the crew and the client be on the same page in that regard. Now the crew needs to be aware of what card or drive they are recording to and which one needs to be moved to a client hard drive or backed up. We need to be ready to download the footage at moment’s notice.

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10 Effective Ways to Create Better Brand Advocacy
Posted by Andrea Keating on Feb 10, 2014 & filed under Corporate Communications with 0 comments.
10 Effective Ways to Create Better Brand Advocacy

When you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one...

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The Psychology Of Influence
Posted by Andrea Keating on Jul 01, 2013 & filed under Technical with 0 comments.
The Psychology Of Influence

The art of influence is often described as the act of changing people's minds by means of presenting the right arguments in an educated professional tone. Becoming effective in the art of influence isn't just about being a skillful communicator amongst your peers, or being an industry authority; it's also about understanding people's motivations, and the psychology of how we interact with each other.

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What is New and Noteworthy in Video Transcription?

Transcribing video is important to cut post time, sufficiently archive video, and for spoken words to appear in Google searches. Transcription with timecode notes is a great tool for video Producers to make paper edits and Editors love it to quickly locate sound bites. Organizations often have all footage transcribed and added to their archival library for future reference. One of the most important reasons to have online video transcribed is to make sure all that valuable spoken content can...

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Tips and Tricks for Keeping Your Video Content Fresh

As a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.

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The Latest in Recruitment Videos: Lights, Camera, Hire!
Posted by Kacey Trent on May 02, 2013 & filed under Corporate Communications with 0 comments.
The Latest in Recruitment Videos: Lights, Camera, Hire!

Companies are not only going to online job boards and newspapers anymore they are turning to YouTube in order to recruit potential employees. Recruitment videos are becoming the new craze when introducing job seekers to potential companies that are hiring. Recruitment videos allow for the viewer to become acquainted with a company while at the same time the company is able to prospect to a specific audience in which they would like to employ.

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DP’s POV of The NAB Show 2013
Posted by Kevin Braband on Apr 16, 2013 & filed under Technical with 0 comments.
DP’s POV of The NAB Show 2013

As a DP at this years NAB, I am seeing some new trends. With the advent of 4K cameras, more and more accessories are being used to mange and control the image. The camera battery is becoming the main source of power for these items. Wireless transmitters such as the Paralinx, external recorders such as the Pix 240 or Ki Pro. Zoom and focus controls have been the standard in feature film production, but are now seeping into our side of the world. The Scatter box by Solid camera and the Jet Pack...

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Why You Should Be Using Google’s AdWords For Video
Posted by Andrea Keating on Jan 11, 2013 & filed under Blog Home with 0 comments.
Why You Should Be Using Google’s AdWords For Video

Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google's text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google's browser, Chrome)—that puts Google in...

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From Client to Vendor: Communicating Your Creative Vision
Posted by Tony Muzzatti on Dec 20, 2012 & filed under Blog Home with 0 comments.
From Client to Vendor: Communicating Your Creative Vision

Presenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.

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Make a Successful Marketing Video In Spite of Your Client
Posted by Tim Lorang on Oct 24, 2012 & filed under Corporate Communications with 0 comments.
Make a Successful Marketing Video In Spite of Your Client

When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...

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10 Great Ways To Get The Best Out Of Your Crew
Posted by Tony Muzzatti on Aug 15, 2012 & filed under Corporate Communications with 1 comments.
10 Great Ways To Get The Best Out Of Your Crew

Corporate video production is nothing new, it's just grown in popularity over the years. Many of the corporate video producers and media managers of today are working year round to produce engaging content for their brands. If you do not come from a video production background, you might not be familiar with how a video production crew works before, during, and after a shoot. When you only have five hours to complete six hours of work, things can get chaotic. Here are 10 great ways to get the...

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Audio: When Shooting For Reality Television
Posted by Rocky Wyler on Aug 08, 2012 & filed under Blog Home with 2 comments.
Audio: When Shooting For Reality Television

When shooting reality television, many challenges come into play for everyone involved, producers, DP’s, audio; and it is important for everyone to work together to face these challenges. Audio has their own set of challenges when shooting reality, and as a DP I know how difficult these challenges can be and how much they affect the whole production. For starters you need to have a good A1. Without an experienced person, all the technology in the world can’t save you from an audio disaster....

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How Hard Drives Affect Video Transfer Time
Posted by Tony Muzzatti on Aug 06, 2012 & filed under Corporate Communications with 5 comments.
How Hard Drives Affect Video Transfer Time

From a producer’s perspective, you know your technical specs, you may know exactly what camera you want, you know what you are shooting (interview, documentary, b-roll, green screen, etc) and how it will be shown, but you are generally not concerned with how your material gets from the camera to editor. If you ask your editors what they want as a deliverable, generally they are going to ask for a plug and play file. The files can be delivered on an external hard drive, thumb drive, or even...

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Corporate Meeting Planners Guide To Video
Posted by Rebekah Toth Burns on Mar 16, 2012 & filed under Corporate Communications with 0 comments.
Corporate Meeting Planners Guide To Video

Are you planning a big conference and need to record the event? Is your boss saying things to you like “We need to capture the keynote speaker”, “We need to stream the event live” or, “We need to put the video on our website later”? Here is a guide to what questions you will need answered to contract the right types of companies.

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Gamification for Your Office: Lessons Learned From Office Space

When was the last time you had fun at work? For many of us it has been a while and fun at work is usually something you do during lunch or around a watercooler. Employees may view work as dull, boring, unimaginative, and very often we see employees who are completely disengaged. Do a search for “employee engagement facts” and see what results you find. If you think employees are actively engaged you may be surprised to learn that many employees are not only disengaged, but actively...

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White Paper: Deliverable Data Management and Hard Drive Usage in Video Production

The media deliverable is essential to how the footage you’ve shot will be backed up on site and imported to your editing suite. At the time you book your shoot with your Crews Control production manager you also need to discuss not only the crew size and style of your shoot but also how to handle the deliverable; what media type(s), format(s), frame size(s) and frame rate(s) you want based on what your editor can import. Currently, the most popular choice is to go tapeless which usually...

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The VSEO in Video Productions
Posted by Andrea Keating on Jul 08, 2011 & filed under Technical with 0 comments.

Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...

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