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Articles tagged with Video
As a video Producer you have been assigned to produce a corporate video that you do every year. How do you keep this year’s video fresh, engaging, and still deliver the company message? Here are some simple ideas to keep your projects fresh with research, a new look, and by communicating with other industry professionals.Continue Reading "Tips and tricks for keeping your video content fresh"
Barbara Holler deals in the new and used professional video equipment market for New Pro Video Systems Inc. "The biggest change in the industry is that the videographer has merged with the cinematographer. Most people are going for that “filmy” feeling, so big cameras and sophisticated lenses are in demand, as are the PL mounts or lenses for the PL mount and DSLR market." says HollerContinue Reading "Do You Buy New, Or Used?"
Former Hewlett-Packard digital expert Al Kovalick, author of "Video Systems in an IT Environment," gives us the inside scoop on what we need to know about managing A/V + IT.Continue Reading "Working at the Intersection of A/V + IT"
As a DP at this years NAB, I am seeing some new trends. With the advent of 4K cameras, more and more accessories are being used to mange and control the image. The camera battery is becoming the main source of power for these items. Wireless transmitters such as the Paralinx, external recorders such as the Pix 240 or Ki Pro. Zoom and focus controls have been the standard in feature film production, but are now seeping into our side of the world. The Scatter box by Solid camera and the Jet Pack...Continue Reading "DP’s POV of The NAB Show 2013"
By now you might have read a handful of reviews for the new Sony 4K cameras that recently started shipping. If you had the opportunity to read Adam Shanker’s review of the PMW-F5 then you have a general idea of what you can expect from it big brother, the Sony PMW-F55.Continue Reading "Sony’s Game Changing PMW-F55"
Over the last couple of years the buzzword has been 3D production. This year, the hype is all about 4K production. Unlike 3D, 4K production actually stands a chance at becoming a broadcast standard. What it always comes down to is the public demand for content in that format, but consumers generally do not buy into new technology until there is an abundance of affordable content.Continue Reading "How Ultra HD Will Future Proof Your Business"
After you’ve purchased that new camera, trying to ingest the new file type or resolution can cause the same effect, and slow down the process between shooting and editing. The Black Magic Design UltraStudio 4K is a rack mounted I/O device that supports 4:4:4, 4K, and 3D and outputs via 3G SDI, HDMI, and the increasingly popular Thunderbolt technology. If you have a bay of editing suites and looking for the fastest route between the raw media and your suites the UltraStudio lives up to that...Continue Reading "Consuming the Flavors of High Definition: The Blackmagic Design UltraStudio 4K"
When dealing with clients it is more important for production professionals to make a successful marketing video than a good video. As video production professionals we are often asked by our clients and the organizations we work for to produce videos for the internet. Confusion often arises around the purpose and the goals of the video, not to mention trying to define what a “good video” should look like. A customer will often ask for an internet marketing video or worse, a “viral...Continue Reading "Make a Successful Marketing Video In Spite of Your Client"
As many of us who have worked in the video industry for years have come to know, creative industries like ours are always morphing and changing. That's why keeping up with technology, trends, and new opportunities is so important to our success and growth as employees, artists, and video technicians. It's exciting to be able to offer so many opportunities for professional development and continuing education through Crews Control University. Since 2010, we have had the opportunity to help...Continue Reading "What Do Videographers Want When It Comes to Continuing Education?"
So much of the information that we get about the video production industry is what is new, bigger, and better. In this article we focus on what has worked for our clients in the past, what is being requested now, and what we forecast for the near future. The video production world, like most other industries, is moving forward at lightning speed thanks to new technologies. But think back—it wasn't always this way. Just a few short years ago, Crews Control’s clients were using tape, and...Continue Reading "Video Production Trends A Look Back And To The Future"
Asking a freelance director of photography about the codecs of their Panasonic cameras is like asking a mechanic about the engine of a car. Be prepared for a long technical answer. All you need to know is why a certain codec is important and correct for your shoot. Panasonic currently has two often confused codecs: DVCPRO HD and AVC Intra. The third codec, AVC Ultra, is to be released next year.Continue Reading "Know Your Panasonic Codecs! DVCPRO HD, AVC Intra & AVC Ultra"
One of the most common mistakes video producers make when they post videos on the internet is to not do Search Engine Optimization (SEO) for the video. Search engines cannot see the content of a video and they depend upon the metadata or the closed caption transcript to know what the video is about. This post will describe how to optimize the metadata on YouTube for SEO.Continue Reading "Optimize YouTube Video with Tags and Keywords"
The tommyTrack camera, on tripod, dolly system allows any camera operator to get that hard dolly shot. It has a super quick set up time, available in 36 inches or customizable lengths and is made in the USA.Continue Reading "Get That Impossible Dolly Shot With A tommyTRACK"
With every blink of an eye a new technology bursts onto the market. Manufacturers know this, and often pump fashionable buzzwords into technology to make it feel fresh, even when it’s not. A prime example is LCD and LED televisions. Branded as different televisions both are actually LCD television. The traditional LCD televisions uses a cold cathode backlight where an LED branded television is actually an LCD screen with an LED backlight. In countries such as the U.K. the term LED television...Continue Reading "Sony BVM-E250 OLED Monitors; The Real Deal or Another Buzzword"
Sound Devices doesn’t sound like a company that would make a splash with a video mobile recording device, but they have in a big way. The Pix 220 and 240 are mobile video recorders that create up to 10-bit digital video files and transfer them to a compact flash of solid state drive. Not only can the Sound Devices Pix record from a tape to make an instantaneously digital file, it can convert resolutions of the file at the same time. The Pix 240 and 220 offers real-time conversion from 1080i...Continue Reading "Sound Devices Goes Visual with the Pix 240/220"
One of the best improvements with HTML 5 is its ability to play video. Previously HTML alone was not able to display video so solutions such as Real Player, Flash, and Quicktime have been filling the gap. To play HTML 5 video you need a modern browser which is a problem for those of us dependent on an IT department within businesses and enterprises. For instance I'm sure many of your companies are still on Windows XP and Internet Explorer 6 (both released in 2001).Continue Reading "HTML 5 and Web Video"
“What is the difference between containers, codecs and video formats and why do video professionals need to know this stuff?” HELLO! I’m not an engineer or a programmer, why can’t we just leave this technical jargon for editors to figure out? As motion picture professionals in a digital age we can no longer ignore that the singular chemical process of film has been replaced by non-linear data. Figuring out this information can be daunting so let’s break it down into three sections....Continue Reading "Containers, Codecs and Video Formats Oh My"
Creative Asset Management is a key component of the video performance strategy. Implementing a content management strategy before shooting will help you to optimize your content for video search engine optimization (VSEO) if you intend to publish your content to the web, or for internal use, will help you manage locating, tracking, and building your content library. Whether you’re producing a video to publish for the viral or internal use, on or offline, here are some tips for implementing...Continue Reading "The VSEO in Video Productions"
Video is on track to be the most widely used online application. It’s creating a new standard for corporate communicators in today’s marketplace. When your organization incorporates a video messaging strategy the goal is to achieve optimal engagement and branded influence, but the content of your messaging is what reveals that actual outcome.Continue Reading "When Content is King, Video Rules"
The way society pays attention to media has changed. Are you shooting content relevant to the change? Going, going and soon to be gone are the days of static non-interactive content. Even in today's traditional television programming, messaging consists of commercials plugged with web inducement to activate engagement in audiences.Continue Reading "Creating Media Conscious Content"