Have you ever found yourself wishing that you could communicate telepathically on set? Panasonic just unveiled a versatile wireless system that could be the answer to your prayers. The system will transmit user-selected metadata from the camera to any smart device. In theory, this would be a way for the director of photography telling the assistant camera operator, “Hey buddy, here’s what I’m doing,” without speaking. Using a WLAN connection, the Panasonic AJ-WM30 wireless module, coupled with the Panasonic AJ-SFU3100 software, can transmit an array of data from the Panasonic AJ-HPX3100 Varicam to any PC, smart phone, or tablet device.

No comments yet

The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications– or does it generate more buzz for faking a viral video?

No comments yet

Social Media is the new “publicity”. Friend it, like it, share it; its here to stay. What gets people to interact , share their experience, endorse your brand, and influence others to do the same? Good video. If people aren’t interacting with your content and sharing it with others, your business simply isn’t emerging with the times. Is your marcom [marketing communications] strategy in motion for the Social Video Revolution? Social Video Marketing is where content producers and viewers tune in to each other. This method of marketing has many benefits with the greatest of them being that it allows you as the producer to control the content you release for public consumption. When you create great social video you create great publicity.

No comments yet

Ah– so much to see and do over the span of this year’s National Association of Broadcasters 6-day convention in Las Vegas, Nevada, from April 9-April 14. There’s a great lineup of conferences set to begin April 9th and exhibitions to follow starting April 11th. If by chance you hadn’t planned on attending there’s still time to make it. NAB is still offering FREE passes to the exhibits on their website. Crews Control will be on the scene shooting a showcase of the best in gear and workflow solutions and will have a few tips, tweets, and info links here on what not to miss when you touch down for the show.

No comments yet

Let’s get ready to rumble. In one corner we have video production equipment heavy weight Sony with the XDCam EX format shooting to SxS cards. In the other corner we have Panasonic who set the precedent for tapeless card cameras with their release of the HVX 200 in ‘05 and 13 or so P2 card cameras after that. Who will win the tapeless battle? Will it be Sony with their Optical Disc or SxS media take the lead or will Panasonic continue to dominate with P2 cards?

No comments yet