Many would agree that the key to successful lighting is control. Ask any freelance director of photography, however, and they will often tell you that control is difficult—if not impossible—to maintain in location production. With Litepanels new ENG camera-mounted lights, controlling light on location should be worry-free. Sola ENG LED Fresnel by Litepanels is a revolutionary…
Archives for June 2011
Light on the Run: Litepanels’ Sola ENG LED Fresnel
June 6th, 2011 by Brad SpinsbyVideo Communications: a Trend or a Tradition?
June 1st, 2011 by Andrea KeatingThe evolving landscape of new media has without question fundamentally reshaped corporate communications. Traditional measures for producing video content have new practices to comply with from standardizing production metrics to digitizing archives with streamlined meta-database referencing. Many companies new to the world of video communications are flocking to capitalize on the paramount trend sweeping the web with hopes that producing a video will put their business front and center on the social stage. What the digital age means to businesses is that video will enlighten, engage, and entertain their audience right where ever they are. Even traditional mediums like television, radio, and news programming are making the move to online digital content with unlimited syndication interfaced with social networking platforms. It makes sense to get up with the times and incorporate video into your communications strategy– no other medium has quite a visceral affect in reaching the masses.