So much of the information that we get about the video production industry is what is new, bigger, and better. In this article we focus on what has worked for our clients in the past, what is being requested now, and what we forecast for the near future. The video production world, like most other industries, is moving forward at lightning speed thanks to new technologies. But think back—it wasn’t always this way. Just a few short years ago, Crews Control’s clients were using tape, and standard definition at that! In 2010, however, our most requested format was NTSC, DVCAM; which of course is a standard definition format that shoots to tape.

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A look into the digital cinema camera menu may give you the “Cinema Quality” look desired. S-Log, or Sony Log, is an option in Sony CineAlta cameras like the PMW-F3, F23, F35 and F65. The Arri Alexa allows you to shoot in S-Log or Log-C mode to capture a cinema quality image and accomplish negative film quality latitude. S-Log and Log-C mode captures an image with the greatest amount of range in tonal reproduction and the lowest noise floor and highest ceiling.

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