Archives for December 2012

From Client to Vendor: Communicating Your Creative Vision

December 20th, 2012 by

Presenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.

The Rosco LitePad Loop

December 18th, 2012 by

The LitePad Loop arrives in a handsome and well-designed padded soft case, with foam cutouts for the various pieces and accessories for the unit. The LitePad Loop and mounting assembly are robust, and I do like the magnetic accessory collar for attaching color filters – it’s an elegant solution and allows for quick swaps on-set. I was also happy to see that the kit came with additional 8” rods and a longer bracket, to allow for the use of longer telephoto lenses, something for which I’m sure many manufacturers would charge an additional cost.

Shooting RAW with the Sony AXS-R5 Recorder

December 13th, 2012 by

If you were to tell a DP 30 years ago to “shoot it raw,” they may think you want your project to look gritty like Serpico. Now if you say “shoot it RAW,” it means quite the opposite. It means shoot it with minimal amount of processing in a RAW file format with the maximum amount of data.

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