Our Director of Photograpy in the south west region was gracious enough to snap a photo of him on set with duel Canon XF-305’s. With the exception of the carpet, this is a great picture! Dual recording cameras are very popular particularly in corporate video interviews, no matter what the film location. It makes it easier to cut snippets of the interview in post-production, and create a more fluid conversation between the subject and audience for the final video.
Archives for January 2013
In our monthly newsletter we report the camera trends based on the hundreds of shoots worldwide we book and track globally each month. We try to capture every spec of the shoot we can possibly gather, but the big question is, “what do these numbers and trends mean to you?”
If you are a camera operator you can see which formats and media are trending and this data can help you determine what to choose for your next equipment purchase. If you are a producer you can see which formats are being booked the most, and are most likely readily available and cost effective choices for your next location shoot. If you are a media manager building an in-house facility and deciding on which workflow to choose, or which media and standards are on the rise (and decline) so that you can accurately plan your growth strategy. If you are a manufacturer you can see how you trend with our corporate and independent production world.
Trend Data Breakdown
The December 2012 camera format trends reveal a slight uptick for XDCAM EX which accounts for almost half of the shoots books in December. As it seems our corporate client base has settled on an HD camera format. The rest of the format pie remains very fractured. Click the image to enlarge it.
90% of our clients recorded their projects on one tapeless media or another in December 2012. While most clients prefer that their projects are recorded within the camera body a good amount have been requesting to use a mobile recording device also. This allows them to record directly to a file format that will work with their NLE like Apple Pro Res or Avid DNx files. Click the image to enlarge it.
Sony is the leading manufacture used on shoots in December 2012 with their combination of XDCAM EX, XDCAM HD, AVC HD and DVCAM cameras. Panasonic remains a strong presence who’s cameras were used in 34% of the total shoots booked in December. We predict an increase of Crews Control shoots with manufactures like Canon and other digital cinema camera companies in the future. Click the image to enlarge it.
In December 2012 97% of Crews Control’s shoots were high definition. Whether our clients are recording 1920×1080, 1440×1080, 1280×1080 or 1280×720 HD was the predominate standard in December. Click the image to enlarge it.
Is there another trend you would like to see us track? Let us know!
How industry experts are using our data:
Over the last couple of years the buzzword has been 3D production. This year, the hype is all about 4K production.
Unlike 3D, 4K production actually stands a chance at becoming a broadcast standard. What it always comes down to is the public demand for content in that format, but consumers generally do not buy into new technology until there is an abundance of affordable content.
It’s actually other industries such as corporate media, business videos, documentaries, and smaller niche groups that are the driving force of new technology. Every industry felt the effect when the video industry made the shift from Standard Definition to High Definition. Some still have not recovered from that transition and they promised themselves they would not be caught off guard like that again when the industry made its next shift.
Put your money where your mouth is and future proof your media!
Future Proofing is about understanding which direction the video industry is going and staying ahead of the curve. If you can think back and remember the transition from standard definition to high definition — it was a mess.
In the beginning, the HD production technology was not cheap and consistently creating new formats, businesses were not convinced that their media (commercials, marketing material, promotional content, etc…) would soon be outdated and unpleasing to the eye.
|Example of High Definition (HD) Signal vs. Standard Definition (SD) Signal
|HD Signal (1080i)
|SD Signal (480i)
4K format has been standardized
The Consumer Electronics Association announced on October 17, 2012, that ‘Ultra High-Definition’, or ‘Ultra HD’, would be used for displays that have an aspect ratio of at least 16 × 9 and at least one digital input capable of carrying and presenting native video at a minimum resolution of 3,840 × 2,160 pixels.
- 4K UHDTV (2160p) has a resolution of 3840 × 2160 (8.3 megapixels), 4 times the pixels of 1080p.
- 8K UHDTV (4320p) has a resolution of 7680 × 4320 (33.2 megapixels), 16 times the pixels of current 1080p HDTV, which brings it to roughly the detail level of 15/70mm IMAX. NHK advocates the 8K UHDTV format with 22.2 surround sound as Super Hi-Vision.
Ultra High Definition Television is going to happen
The technology to supply affordable UHD Television displays is getting cheaper by the minute, which is the first indicator. The technology for creating UHD video content is still cheaper than creating content on 35mm film, but not as close to creating HD video.
Who will buy into the technology first?
Well, if we take a look at who bought into the HD technology first we see corporate media, insurance agencies, advertising firms, and documentarians making the switch first. If your company participates in shows, summits, or conventions, then you are a candidate for digital display marketing.
If you want to prolong the life of your media you must consider making the switch to Ultra High Definition production. There are a plethora of cameras already on the market that are capable of capturing UHD video.
UHD Cameras on the market:
Expect to see every one of these manufacturers begin expanding their line of Ultra HD products. In fact, Crews Control represents multiple Directors of Photography that will be early adopters of this cutting edge technology.
Why do you need to start shooting 4K video?
Obviously, you are not going to be shooting all of your content in UHD because we are not quite there yet. However, there are a few examples I can think of that would merit UHD consideration.
Anniversary Videos: Not wedding anniversaries, but company anniversaries. These are usually monumental events that businesses want documented for interior marketing, but they are so few and far between that you want them to outlast the technology of their time.
Retirement Videos: This goes along with the anniversary example, but when a CEO leaves a company is not something that generally happens often and those events are few and far between.
Corporate Meetings: If you are like most corporations, you have yearly board meetings that are heavily documented and archived. Save yourself time and money by recording these in UHD now.
Stock Footage: If you are documenting the construction of your new headquarters or anything ground breaking that has to last the test of time.
B-Roll: This is not always the first example people think of but you will thank yourself years from now when you are still able to source your material from 2013 in 2018.
Plus: Any information about a company (or corporation) that you would find in the “About Us” section of a website—and any projects that are important to a corporation’s identity that will need to be used five+ years from now.
I know what you are thinking, “We heard all this last year when they tried to sell us on 3D technology.” However, I don’t think you can compare the trend with 3D to the trend that is about to happen with 4K. When HD technology was first introduced there was only one channel (I think it was even called The HDTV Channel) and soon Sports Entertainment followed by providing HD channels of their sports broadcasts.
Then it became almost a standard for all broadcast channels to provide a second channel of their content in an HD format. Now, today we have 900-something channels. Well, that didn’t happen to 3D! 3D never got its own channel nor did any industry except the film industry adopt the 3D technology.
Now that you see the pattern you should know that on January 14, 2013 Eutelsat, a French-based satellite provider, has just begun broadcasting in 4K on a demo channel. The world first 4K TV channel is now live in Europe. So now that UHD has a channel it’s only a matter of time before it becomes an industry standard.
If your camera crew has an opinion on this subject you would like to share, feel free to leave a comment and start the discussion.
I recently wrote an article discussing ways you can improve communication with your client or vendor. I received a lot of good feedback from that article but one of the best responses from my article was an infographic that was passed along to me from Crews Control Production Manager Becky Holzman.
While most people are scared of zombies, guns, and public bathrooms — the creative people of the world are scared of different things like people looking over their shoulder and day dreaming. I found this infographic to be a very accurate depiction of what makes a creative individual lose sleep at night. Our worldwide camera crews can probably relate to a few of these common phobias, and I am sure they have a list of their own. Feel free to add any phobias you have in the comments below.
Click the image to enlarge it.
Infographic Source : The Creative Finder & Column Five
Internet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom.
AdWords for Video follows the same logic as Google’s text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google’s browser, Chrome)—that puts Google in the perfect position to expand its reach into the video realm.
What the researchers are saying:
InternetRetailer.com: In a survey released in August, 63 percent of businesses polled said that their Google Organic rankings had seen a substantial change in 2012 by fundamentally altering the traffic to their website. The survey also indicated that 51 percent of the businesses polled said they intend to increase their spending on Google AdWords advertising in the year to come.
eMarketer: According to a 2012 report, search marketing is still considered a top priority—but online video is surging in popularity, with a 34.3 percent compounded annual growth rate. In Canada alone, video ad spending was expected to increase 67.2 percent, representing a $142 million industry in the country.
US Department of Commerce: Indeed, US e-commerce sales reached $56.99 billion in the third quarter, up 17.3 percent from $48.59 billion for the same period a year ago. With shopping online booming, advertising online is an essential strategy for companies—especially the larger ones.
AdGooroo: Although about 96 percent of pay-per-click advertisers spend less than $10,000 a month, big-budget advertisers spend hundreds of times more.
The New York Times: In the last three years, online advertising has become a standard channel for large companies. In the first half of 2012, Amazon reportedly spent $54 million, and the University of Phoenix $37.9 million.
Google is putting its money where its AdWords for Video is
With the goal of encouraging 500,000 new businesses to try video advertising, the company is giving $50 million in free Google AdWords advertising credits, worth $75 per account.
Google also appointed nine business ambassadors who are willing to go public with their stories of how video ads have worked for them.
According to YouTube group product manager Baljeet Singh: “[Companies] can promote their video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in—such as sports or music. On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business.”
Watch this video to see how Adwords for Video can work for you.
Google AdWords for Video:
- Keywords allow a company’s video ad to appear during relevant video searches.
- Companies only pay for the targeted video ads that people actually view.
- Companies have access to detailed information about how, when, and where their ads were viewed.
- Should a user skip your video ad (by pressing the skip button) in the first 30 seconds or before the end of your video ad, you will not be charged.
- If your ad runs over 30 seconds, you will be charged a cost-per-view at the 30-second mark.
- Four types of ad formats let users determine where your ad appears on YouTube and the Google Display Network (GDN): In-stream, In-search, In-slate, In-display.
- These formats control whether you want your video ad to appear as a pre-roll to other videos, in search results, at the end of other videos, or in the related videos section.
Are your camera crews utilizing Adwords for video? It’s pretty clear that if you are, in any way shape or form, using video then you should be utilizing Google Adwords for video.
Take a sneak peek from our camera crew at a behind-the-scene photo of the Storm Tracker 2690 XP video shoot we did with Troy Bilt lawn care products.