Archives for September 2013

Cultivating Creativity

September 5th, 2013 by

How does a business protect their core corporate values and elevate the level of creativity in the workplace? Inspiring and managing creativity to reflect your corporate culture is not always an easy goal to accomplish. The majority of corporate branding and advertising video projects follow a strict format in order to protect their brand. Now the guidelines will definitely vary between industries, as some will allow more leeway to be creative.

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