Business is just like your everyday life – relationships matter. And nothing is more important to a relationship than trust. Building trust with your audience is critical to keeping your brand relevant, driving sales, and keeping customers focused on you, not your competition. Today, we’re going to discuss exactly why building customer trust is so important, how company videos can be used to build customer trust, and which types of videos you should be using. [Read more…]
Archives for June 2017
Savannah, GA is one of the most visited cities in the Southern region of the United States. Located in Eastern Georgia along the Savannah River not far from South Carolina, there are many things that draw visitors from far and wide. We talked to one of our Production Managers and former Savannah resident, Ashley Brooks, about how to make the most of your next video shoot in Savannah:
While Savannah is known for its award-winning bicycling, that might not be the best option for a crew with lots of equipment. Savannah is a Bronze-Level Bicycle Friendly Community, so bicycling is recommended while enjoying the city on your own time. However, in order to get your equipment from one location to another, renting a car or taking one of the city’s many shuttles is ideal. There are a variety of transportation options within the city. Also feel free to jump on the River Street Streetcar to get a real feel of downtown, or take a ride on the Savannah Belles Ferry.
9. Wormsloe Historic Site
Seeing the Wormsloe Historic Site for the first time takes your breath away. The 1.5 mile-long Spanish moss canopy is iconic to Savannah and a great shot to include when filming. “Wormsloe is what you think about when you think about the South: romantic, muggy, and covered in Live Oak trees.” Brooks said “One of the most famous scenes in Forrest Gump was shot there! Savannah is a location scout’s dream with Tybee Island on one side, history filled squares with hanging Spanish moss on the other and locals who would happily serve you a Sloe Gin Fizz while telling you the secrets of the city.”
8. Leopold’s Ice Cream
Anyone who has ever visited Savannah will tell you that you need to take a trip to Leopold’s. This famous ice cream shop was founded in 1919 and keeps all of their recipes a secret to this day! Take a break from shooting to enjoy a sweet treat or grab a great b-roll shot outside the shop.
Savannah has a very stable climate as one tends to expect from the southern region of the U.S. Winters are pleasant and short, with very little chance of snow. Summers, on the other hand, are long and steamy. The humidity is through the roof, so be prepared when you’re shooting. Per Brooks, “The humidity will make your hair curl, literally. The best time to go to Savannah would be in the spring or fall.”
6. The Cathedral of Saint John the Baptist
The Roman Catholic Cathedral is a true city landmark. The structure contains 81 stained glass windows and is over 200 feet tall. The astounding architecture is a nod to Savannah’s Irish heritage. A shot outside of the cathedral truly captures a great staple of the city.
As a southeastern city, you can expect a lot of sun in Savannah. It is also important to plan for rain. August is the wettest month, while November is the driest.
Savannah is the only large Southern city that was left essentially unscathed during the Civil War. Because of this, there are plenty of historical sites and astonishing architecture left standing from before the Civil War. There are several monuments scattered around the city which you are bound to run into as you make your way through it. The Historic District is a stunning place for any type of footage.
For filming permits, the state of Georgia does not usually issue permits unless public property is impacted. Permission must be issued whenever shooting on private property. For more information on shooting permits in Savannah, click here.
2. The Forsyth Park Fountain
This fountain is the ultimate gathering place for everyone in Savannah. This is one of the most photographed places in the city and an absolute must-have shot to get while in Savannah.
Savannah is known for its delicious southern food. Enjoy fried chicken, grits, brisket, and many other delectable delights while visiting the city. Be sure to check out some local favorites like The Olde Pink House and Mrs. Wilkes’ Dining Room. Brooks recommends “but don’t forget the street fare. A local favorite is Zunzi’s, carryout-only with a wait out the door before they open. Their giant chicken sandwich ‘The Conquistador’ with a special sauce will fill you up for the entire day, their falafel is also excellent!”
If you’re in need of a crew near Savannah, make sure to click here for a free quote.
Facebook is stronger than ever, having reported a quarterly revenue of over $8 billion in Q1 2017. What’s most interesting for marketers is that their video impressions continue to rise alongside revenue, with over 30% growth. It’s important for you to understand exactly how important video is to Facebook and what they’re focusing on to ensure that their growth doesn’t stagnate.
In order to keep you in the loop, we have taken a look at three of the most interesting ways Facebook has continued to emphasize their focus on videos. Knowing where the future is headed will help you understand your audience and platform as you continue to generate great video content.
1. Focusing on Long-Form Content
One of Facebook’s biggest focuses over the past year has been long-form content. More than ever, users are watching long-form content such as television shows on digital platforms. Since advertising dollars spent on long-form content is traditionally much larger than they are on small-form content, it makes sense that Facebook is taking a long, hard look at this vertical.
The biggest way they’re driving this focus is by developing an application specifically for televisions that work on set-top boxes such as Apple TV or Roku. Unlike other apps Facebook has developed for these platforms, it will be video-only to allow users a way to find and watch Facebook video content much more efficiently. Presumably, this will be tailored specifically toward long-form content given the platforms it’s being developed for.
2. Planning to Develop Their Own Content
Facebook has already invested heavily in securing exclusive content by paying influencers to share and live stream their own content on their platform, and spending a great deal of money advertising their live streaming capabilities. Now, they’re taking an enormous step forward by looking into funding their own long-form content programs much like Netflix and Hulu. Reportedly, they are looking to fund both scripted and unscripted programming.
As of now, there aren’t any concrete details on the types of content that Facebook is looking to develop, or who they’ll specifically be working with. However, combined with the news that they’re looking to create video-only applications for smart televisions and set-top television boxes, it seems like they’re going to be jumping in with both feet.
3. Optimizing Video on Mobile Devices
Facebook CEO Mark Zuckerberg has been very clear that he sees video as the most important aspect of Facebook. In fact, he has likened the explosion of video content to the explosion of mobile devices, and believes that they will be closely intertwined over the next five to ten years. Due to this belief, Facebook has continued to work hard to make sure that the video experience is as smooth as it is on mobile devices as it is on desktops and laptops. The recent improvements have been simple, such as allowing users to watch videos while they continue to scroll through their newsfeed, optimizing videos for vertical viewing, and allowing videos to enable sound while on the newsfeed, but they are clear signs that Facebook is dedicated to video content, especially for mobile users.
4. What Does This Mean For Your Business?
Since Facebook is one of the most powerful marketing and social platforms, this could have a drastic impact on your business. First of all, it means that if you’re not already at the forefront of video, consistently producing high-quality content, you need to step your efforts up. Facebook clearly believes that video is the future and if they’re right, you could quickly be left behind.
Additionally, it’s evidence that you might want to reconsider the way viewers are watching your videos. As Facebook continues to develop their app and other companies develop more sophisticated ways to watch video on mobile and on television, people might start watching videos in new and exciting ways. Keep this in mind as you consider your target audience and the type of content you’re creating for them.
5. Taking Advantage
Now that we have a stronger understanding of where Facebook video is headed and what it could mean for your video strategies, we can discuss some simple ways you can take advantage of this knowledge right away:
- Create your own long-form content: as viewers start watching more long-form content on digital platforms like Facebook, you’ll want to give them what they’re looking for. A scripted television show is probably a terrible fit, but there are plenty of other ways to create long-form content, such as video podcasts, interviews, or event coverage.
- Ensure videos are optimized for all devices: with Facebook’s new strategies, it isn’t strange to think that somebody might start watching a video of yours on their mobile device, pause it for a while and then finish on their TV. Long-form videos especially must be high-quality enough to look good on large-screen TVs and all content must always be optimized for mobile.
- Look at live streaming: one of the easiest ways to develop quick long-form content is by live streaming. If you’re already covering an industry event or giving a speech, you can set up a quick live stream. It gives your viewers something longer to sink their teeth into without you having to take the time to script or produce something.
If you’re looking to create content for Facebook or any other platform, whether it’s long-form, short-form, or something in-between, Crews Control is here to help you. We’ll match you up with the perfect video crew for your project anywhere in the world. Getting started is a simple as clicking here and receiving a free quote.
Our shoot of the week comes to us courtesy of The World Bank, working with our talented crew in South Africa.
Crews Control DP Charles Meadows shot in Durban, the largest city in the South African province of KwaZulu-Natal, to document part of a worldwide city sanitation and water supply initiative from The World Bank. The goal of this project is to increase access to sustainable water supply and sanitation services. Meadows spent time documenting the progress in sewer systems, water treatment facilities, and the like while getting to spend time in the community to see how it impacted their lives. His quick wit, breadth of filming experience and in-depth knowledge of the area made it him the perfect match for this shoot.
Crews Control is lucky to partner with organizations such as World Bank to document their organizational goals in working to end extreme poverty and promote shared prosperity and development.
Do you have an exciting shoot in a remote location? A cause your company supports that you’d like to share with the world? Crews Control is proud to support companies and their efforts to do good around the globe with documentary-style productions. Learn more about World Bank’s initiatives and give your favorite Crews Control Production Manager a call at 1-800-545-CREW to help spark your company’s global conversation.
When it’s time to create your next company video, there are a lot of variables to consider. For example, the purpose of your content. Are you trying to drive brand awareness or directly generate revenue? Another critical question is exactly who you’re targeting. What problems do you solve that you want to highlight in your company video? What target audience needs these problems solved? The answers to these questions should guide every decision you make as you aim to create content that effectively reaches and resonates with your targeted audience.
Creating a great corporate video is quite an involved project. You need to take the time to plan it, which means strategizing who your target audience is, what they care about, and how you can solve their problems and convey this to them. You need to write a script and plan an entire video shoot. After that, it’s time to actually shoot the video, possibly in several different locations. At the end, you need to spend time editing and polishing the video, then devising a plan to get it front of the right people.