< Back to all posts
3 Ways Live Event Video Coverage Is Worth the Investment
Live video events have become critical to a successful video strategy. While the costs can be intimidating and make you question if this is the right move for your organization, there are three key reasons why live event coverage is worth the investment.
The live-streaming video market is projected to reach $416.84 billion by 2030. Not only that, 37% of viewers consider live video the most engaging type of content on their media feeds. There are several important uses of live and on-demand footage from conferences, meetings and other events. If your company can tap into one or more of these sources of value, on-the-ground video is worth the investment.
Expanded Global Reach:
Reliable live video is an essential component of live and hybrid events. Your video crew can help you expand your brand’s reach to a global audience. Over 80% of event marketers say that the most positive impact they’ve observed from switching to virtual events is greater audience reach.
Virtual video removes geographical barriers and can introduce your content to a much wider crowd. Your team can see engagement from folks who may previously have never heard of your organization or event before. Video content also accounts for roughly 82% of all global internet traffic, providing an immediate digital pipeline for international event participation.
Embracing Authenticity For Your Brand:
As with candid photos, behind-the-scenes videos can show off an authentic, casual side of your brand to help keep customers engaged and loyal. Consider research from HubSpot that found “when it comes to social media content, consumers prefer to see relatable and authentic videos (63%) over polished and high-production-value videos (37%).” During a time where audiences crave authenticity, recording behind-the-scenes video content is a clear gateway to showing the real side of your business.
In the same vein, recorded content can be used across multiple mediums for many different purposes such as social media posts, internal memos, and advertising clips for your next event. A study found 94% of marketers repurpose existing content across multiple mediums and channels, making it one of the most widely adopted strategies to maximize digital reach and cost efficiency.
Thought Leadership for Live Events:
Your subject matter experts can reach a larger audience if you not only broadcast their sessions live, but also retain the video for later on-demand viewing. Expand your reach and cast a wider net to reel in more viewers. If key players were unable to attend (life happens) give them a chance to experience the event at a more convenient time.
Around 25% of virtual event or webinar registrants who miss the live broadcast watch the event on-demand via a replay. Live event video coverage gives attendees a chance to re-live the magic long after your event is over and registrants who couldn’t make it to the live recording the opportunity to tune in after all. You also have the opportunity to keep the conversation going for attendee’s who want to revisit a certain presentation or have follow-up questions.
Increasing Your ROI:
By taking the time and spending the money to capture your live event through video, you are increasing your ROI of the event for your company. The cost of the crew, equipment and time to properly record and broadcast your event will serve a multitude of purposes and create more avenues for revenue and brand awareness long after the event is over.
Well-produced live video turns an in-person event into an opportunity to reach audiences around the world with messaging of your choice. If you seize this opportunity, you can take your overall corporate video strategy to a new level of value.
Whether you host or attend any conferences, sports events, music events, large meetings and more, our global, experienced teams are ready to help! Let’s work together to stretch your marketing and content budgets further and create impactful video content that drives results. If you’d like to read more about overcoming the challenges of live events, click here to check out our eBook!
Leave a Reply