Archive Title: Marketing & Branding

Why B-Roll Footage is So Important

July 3rd, 2019 by

So your company is producing an in-house video you plan to use to highlight a major product or service you provide. You have everything planned out for a grade A […]

Video Storytelling: The Basic Storytelling Elements Every Video Needs

June 17th, 2019 by

So many videos, so little time!  When content is being pushed out every millisecond, it can be so difficult for brands to distinguish themselves from their competitors. Flashy graphics, celeb […]

5 Ways to Generate Brand Loyalty in Your Videos

May 15th, 2019 by

Owning a business in the digital age comes with its own set of unique challenges. So much of a company’s growth now relies heavily on the effectiveness of its brand […]

Why Storytelling in Marketing is Important

May 1st, 2019 by

These days it can be difficult to make your brand stand out from the crowd. So many aspects of marketing are over-saturated, while a seemingly endless array of media platforms […]

User Generated Content: Pros, Cons, and When to Use a Video Crew

April 24th, 2019 by

For better and for worse, we live in a complicated digital age. No matter where you go, almost everyone will have a mobile device capable of shooting high-definition video (even […]

Strengthen In-House Creative Teams

April 11th, 2019 by

As a leader of a creative shared services organization, you know better than anyone the challenges of servicing internal departments while competing with freelancers, other ancillary internal groups and external […]