Archive Title: Marketing & Branding

Why Storytelling in Marketing is Important

May 1st, 2019 by

These days it can be difficult to make your brand stand out from the crowd. So many aspects of marketing are over-saturated, while a seemingly endless array of media platforms […]

User Generated Content: Pros, Cons, and When to Use a Video Crew

April 24th, 2019 by

For better and for worse, we live in a complicated digital age. No matter where you go, almost everyone will have a mobile device capable of shooting high-definition video (even […]

Strengthen In-House Creative Teams

April 11th, 2019 by

As a leader of a creative shared services organization, you know better than anyone the challenges of servicing internal departments while competing with freelancers, other ancillary internal groups and external […]

Brand Building with Video: 10 Tips to Create Better Branded Content

April 4th, 2019 by

Brand building has grown into a buzzword synonymous with successful business growth in the modern, digital era. And often times the phrase “branded content” isn’t far behind it. But with […]

5 Youtube Video Trends All Brands Should Follow

March 22nd, 2019 by

In the culture of today’s digital media consumers, content is king. Video content in particular is highly valuable and of any platform used to watch videos, Youtube towers over the […]

Pre-Production to Final Cut: Outsource Your Video Marketing Strategy

March 13th, 2019 by

When it comes to brand building, a sound video marketing strategy often makes a major difference. For many companies, video is the main focal point since the recent rise in […]