Join us for a roundtable panel of rockstars, as we discuss the challenges we face as media leaders and the perspectives that come from large global in-house teams and that of an elite global Agency.
IN-HOUSE VS. AGENCY PERSPECTIVES
THIS ROUNDTABLE IS ALL ABOUT THE IN-HOUSE VS. AGENCY PERSPECTIVE, A DISCUSSION WITH IBM AND KETCHUM STUDIOS ON APPROACH, BEST PRACTICES AND THE ART OF MANAGING DEMAND.
The roundtable represents Heads of Broadcast and Video teams for global brands across the Fortune 500 and elite Agency Networks. This series is designed to facilitate collaboration, disruption and to elevate our collective industry.
Lori Beecher is Partner/Executive Vice President, Media & Content Strategy at Ketchum. She joined the Ketchum team in August 2014. She is responsible for counselling some of the firm’s largest clients in North America on content-forward media strategy and executive visibility. She also provides senior-level guidance for the development and management of highly visual content for brand and corporate storytelling.
Bob Peterson comes to Ketchum as an Emmy award-winning television producer and creative director with more than 20 years of experience in the industry. As EVP, executive producer, Mr. Peterson is directing and managing all aspects of Ketchum Studios, a full-service internal production company at Ketchum.
Brian Johnson has been the Center of Excellence Lead for Content and Video at IBM since 2017. As an experienced Director of Video and Production with a demonstrated history of working in the sports industry, Brian brings the unique perspective of video production in the Fortune 500 realm.
Mike Covino Global Marketing & Branding – Credit Suisse Whitney Steele Director of Campaign Programming – KPMG Stephane Aknin VP Creative Director – Prudential Financial
Esmee Einerson Head of Broadcast Media – BlackRock Barrett Lester Head of Multimedia Content Creation & Production – Gartner Eliana Hassen SVP Strategy & Partnerships – Crews Control (Organizer)