When you think of companies like Amazon, Google, and Apple what is the first thing that comes to mind? Innovative! Great corporate culture! The one thing all of these brands have in common is exceptional brand advocacy. They have made special connections with their customers and have created a sustainable culture of brand loyalty. Of course their products and services played a significant role in creating such efficient word of mouth marketing. These brands honor their customers by doing one thing really well, LISTENING.
10 Effective Ways to Create Better Brand Advocacy
February 10th, 2014 by Andrea KeatingPersonalities That Make Up ‘A Dream Team’
December 12th, 2013 by Andrea KeatingWhen you think of the word “creative” what is the first think that comes to mind? Let me take it a step further. What companies come to mind when hear the words creative or innovative? Nowadays corporate enterprises are consistently trying to find innovative ways to push creativity, but still deliver their brand agenda. Cultivating an environment that breeds constant forward-thinking and creative best practices is a difficult task to sustain without the right pieces in place.
Ben’s Vegas Vacation (Day 3): Jaywalking on the Speedway
December 11th, 2013 by Andrea KeatingBen loves to be right in the mix of any location we film at. He loves living life in the fast lane! No sidewalk, not an issue for Ben! This […]
Failure Isn’t a Dirty Word
December 4th, 2013 by Andrea KeatingThe word “failure” usually doesn’t evoke a positive reaction from the majority of individuals that have experienced it before. Its negative connotations generally manifest our desire to avoid it at all cost. The fact that we try to avoid failure and the beautiful lessons that can be heeded from the experience can breed redundant shortcomings.
So What Exactly is a Digital Touch Point?
November 14th, 2013 by Andrea KeatingRandy Palubiak co-founder of Enliten Management Group, a research and consulting firm that helps enterprise organizations with the development of their media business strategies. He has a new book entitled Digital Touch Points: How to Gain a Competitive Advantage Using Video and Dynamic Media (Practical Tips for Executives). The emerging growth within the new media tech industry has forever changed the way we communicate.
4 Simple Ways to Increase Staff Productivity
October 30th, 2013 by Andrea KeatingDeveloping a work environment that constantly delivers a high level of productivity is challenging. It requires an extraordinary communication and efficient time management. Productivity encompasses a variety of self-disciplines but is hinged on collective team support. Maintaining productivity at work requires discipline and must be constantly practiced. The staff is the heartbeat of the organization.