White Papers

Read the latest white papers based on research and experience from our digital media experts!

 

'The Dark Side of AI in Video: Avoid the Pitfalls, Unlock Real Value'

'Becoming caught up in the AI hype could mean indiscriminately implementing AI into corporate video production, driven by fear of missing out or overzealous promises. It's much better to take a clear-eyed approach to the technology's current state, drawbacks and limitations alongside its advantages.'

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'Plan a Sustainable Outdoor Corporate Video Shoot'

'Working with an expert video production partner allows you to have it both ways, filming in nature while also taking a thoughtful and focused approach to your shooting strategy that will help reduce your environmental footprint.'

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'The Evolution of In-House Models Brings Changes To Corporate Video'

'Fully featured in-house models rose in prominence as companies, especially large enterprises, sought to assert greater control over their output and reduce dependencies. However, faced with a financially demanding environment, businesses have become aware of inefficiencies in the self-contained model, opening up a new era of varied production styles.'

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'How We Can Make the Video Production Industry More Diverse'

'To make the video industry a more inclusive, equitable place to work — and to produce content that will naturally suit the sensibilities of diverse audiences — participants in the business will have to take decisive action.'

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'Delivering More Value To Your Video Production Budget'

'Video is more than just another outreach option for your company today — it's an indispensable part of your media strategy. Cutting corporate video production could set your business behind competitors that keep pushing forward with their own efforts, weakening your ability to compete.'

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'Video Production Innovation and Inspiration in 2024: AI and Beyond'

'The corporate video production field is always evolving, and staying aware of its progress is important for companies that want to keep up with the state of the art. Due to the tech-driven nature of modern video creation, changing norms and best practices are often closely tied to shifting trends in technology. By their nature, these patterns can move quickly and decisively. For an example, you simply need to witness the quick rise of generative AI.'

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'Spotlighting the Top Locations for Corporate Video Shoots'

'Creating industry-leading corporate video today requires more than a quiet conference room and a tripod. Businesses are committing to ever-higher production values, and audience expectations are rising with them. How do you keep up and stay competitive?'

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'Today’s Top Skills For Building the Perfect Corporate Video Crew'

'Whether your business hires video crew members directly to form an internal department or works with third-party video production services, there are a few traits worth focusing on. These are the abilities and elements of a professional's background that help them produce top-quality corporate video content.'

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'The Evolving Landscape of Corporate Video Production Models'

'Now, in an era of widespread agency decoupling, new and highly customized models are emerging. Businesses are feeling freer than ever to delegate some specialized services to expert third parties while keeping others in-house or working with their longtime agency partners. Finding your business's ideal place in this varied and possibility-laden market can seem intimidating at first. If you focus on meeting your unique needs, however, you can emerge with the perfect corporate video production model for you. '

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'Event Video Innovation To Empower Your Business'

'In an ever-more-busy event landscape, you have to make sure your events stand out, giving attendees a great, memorable experience and fitting into your overall strategy. You can achieve this goal with high-quality planning and an infusion of multimedia.'

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