White Papers

Read the latest white papers based on research and experience from our digital media experts!


'Delivering More Value To Your Video Production Budget'

'Video is more than just another outreach option for your company today — it's an indispensable part of your media strategy. Cutting corporate video production could set your business behind competitors that keep pushing forward with their own efforts, weakening your ability to compete.'


'Video Production Innovation and Inspiration in 2024: AI and Beyond'

'The corporate video production field is always evolving, and staying aware of its progress is important for companies that want to keep up with the state of the art. Due to the tech-driven nature of modern video creation, changing norms and best practices are often closely tied to shifting trends in technology. By their nature, these patterns can move quickly and decisively. For an example, you simply need to witness the quick rise of generative AI.'


'Spotlighting the Top Locations for Corporate Video Shoots'

'Creating industry-leading corporate video today requires more than a quiet conference room and a tripod. Businesses are committing to ever-higher production values, and audience expectations are rising with them. How do you keep up and stay competitive?'


'Today’s Top Skills For Building the Perfect Corporate Video Crew'

'Whether your business hires video crew members directly to form an internal department or works with third-party video production services, there are a few traits worth focusing on. These are the abilities and elements of a professional's background that help them produce top-quality corporate video content.'


'The Evolving Landscape of Corporate Video Production Models'

'Now, in an era of widespread agency decoupling, new and highly customized models are emerging. Businesses are feeling freer than ever to delegate some specialized services to expert third parties while keeping others in-house or working with their longtime agency partners. Finding your business's ideal place in this varied and possibility-laden market can seem intimidating at first. If you focus on meeting your unique needs, however, you can emerge with the perfect corporate video production model for you. '


'Event Video Innovation To Empower Your Business'

'In an ever-more-busy event landscape, you have to make sure your events stand out, giving attendees a great, memorable experience and fitting into your overall strategy. You can achieve this goal with high-quality planning and an infusion of multimedia.'


'Data Security and Corporate Video Today: What You Need To Know'

'Artificial intelligence is the hottest trend in corporate technology. Businesses of all kinds are asking how they could become more efficient with the aid of powerful generative AI algorithms and looking for ways to integrate these tools into many different workflows — but could this technology have a dark side for data security?'


'AI’s Role in Corporate Video Production'

'Artificial intelligence (AI) and related concepts like machine learning have existed for decades. In recent months, however, they've become the most exciting and in-demand area of tech investment and development.'


'World of Animation in the Corporate Landscape'

'Animation is a top choice when it's time to diversify your video strategy because it can mean anything and everything in terms of style. There's no one "right way" to use animation, so you can adapt this flexible content to fit your brand's unique image and suit your strategic needs.'


'Innovation in the World of Post Production'

'Post production processes play an outsized role in helping these videos reach their full potential. This goes for all kinds of videos, not just ones with splashy effects or conspicuous editing — no matter what a video's intended look and feel may be, post production is the key to achieving the right style.'


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