White Papers

Read the latest white papers based on research and experience from our digital media experts!


'Women Behind The Camera: The State of the Video Production Industry'

'How can the world of film and video production evolve in the years ahead? One of the most important transformations that can take place involves welcoming more voices, perspectives and experiences into the fold.'


'Overcoming Challenges of Live Events'

'Well-produced live video turns an in-person event into an opportunity to reach audiences around the world with messaging of your choice. If you seize this opportunity, you can take your overall corporate video strategy to a new level of value. '


'Capturing Your Business’s Good Side: Still Photography'

'In a world of flashy, digitally driven branding, still photography has lost some of its "wow" factor — but none of its value. Companies still need imagery to set their visual identity and tell a brand story that can span all media.'


'Ebook: Creativity in Video Production'

'If you want to stand out among these many, many competitors, you have to use corporate video well instead of just using it. You can accomplish this feat by adding a dash of creativity to your videos, either in your ideas, your use of cutting-edge technology or both.'


'The Economics of Video Production'

'  Corporate video is everywhere. Due to all the applications of video content — from marketing to training, communications and beyond — companies are prioritizing video production at a scale […]'


'Careers in the Video Field: What Paths Do Professionals Take?'

'Companies in the video field need skilled staff members to handle videography, audio recording, editing, post production and much more — there are a near-infinite number of ways to join and progress within the corporate video profession.'


'Agency Decoupling: How to Build Video Production Outside the Agency Model'

'Check out our latest ebook about agency decoupling and how to build video production outside the agency model. '


'Make Your Next Live Streamed Event A Success'

'If you want to use live streaming technology to enhance the reach of your next corporate event or to launch an online-first event, you're in good company. But you'll have to think about best practices to make sure your efforts are as successful as possible.'


'XR: Cutting-Edge Content To Raise Your Brand’s Cool Factor'

'The commitment to next-generation, cutting edge tech means brands are using two types of XR: augmented reality and virtual reality. These technologies have already opened up new creative possibilities across industries and target audiences. '


'Latest & Greatest Video Technology Trends'

'A vast array of brands are using video for marketing, brand awareness, internal communications and more. To stand out, your company's videos must be better than the competition, and video technology can elevate your content accordingly.'


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