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Broaden Your B2B Story With Video

Posted by Kim Moseman on April 23, 2025

Content marketing for your business-to-business (B2B) company is a little different from the efforts of business-to-consumer (B2C) organizations. The tone and the scope of B2B content can’t be quite the same as B2C offerings when you consider the way sales cycles and contracts work in the B2B world. 

With that said, similar methods and media do cross over between the two worlds. While you won’t use video in the same way as a B2C company, it’s still worth using.

Video in particular is an exciting content type to consider in a B2B context. A library of video content is:

• -Compelling and engaging for curious viewers.
• -Capable of conveying large amounts of information.
• -Easy to link to other marketing methods, like social media or email.

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