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The Economics of Video Production
Corporate video is everywhere. Due to all the applications of video content — from marketing to training, communications and beyond — companies are prioritizing video production at a scale never seen before. Enterprise video is a $16.39 billion market, growing 13.8% a year through 2030.
With so many companies using so much video content as a linchpin of their strategies, it’s clear: budgeting for video is becoming a vital part of overall financial management.
Adopting best practices for video production can help companies drive better results with less investment, making sure they see value from their focus on video. If your organization accomplishes this economic balancing act, you can reinvest the savings to take your video efforts further.
The following are a few areas of consideration for creating the most financially efficient video production infrastructure possible.
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