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Is Creativity Dead? Who Owns Creativity in Today’s Brand Video Landscape?
Corporate video content is an exciting melding of art and branding, where ambitious ideas can come to fruition. In times of growth, when companies are competing to build out their internal video teams, it can feel like businesses are committing to being creative as a major priority.
Therefore, in light of recent moves away from this type of all-in video production, figures around the industry have to ask a provocative question: Is creativity dead?
The short answer is: No, creativity isn’t dead in the corporate video space. The long answer is that while the traditional structures that have enabled ambitious branded videos are shifting, the underlying ambition is still alive and well.
Though recent years have seen rapid change in how brands produce their videos, the appeal of a compelling, original video project remains strong.
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