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The Dark Side of AI in Video: Avoid the Pitfalls, Unlock Real Value
Artificial intelligence and related technologies are collectively the hottest subject in business right now. This hype cycle is based on real potential, and companies are already finding interesting and novel uses for AI algorithms. However, such a major push also brings the risk of overrating AI, or forcing it into roles it doesn’t suit.
Becoming caught up in the AI hype could mean indiscriminately implementing AI into corporate video production, driven by fear of missing out or overzealous promises. It’s much better to take a clear-eyed approach to the technology’s current state, drawbacks and limitations alongside its advantages.
By balancing appreciation for AI’s power with realism about its actual capabilities, you can build a video production approach that gets results for your business by applying AI to tasks that are a good fit.
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