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The Evolution of In-House Models Brings Changes To Corporate Video
Corporate video is an essential piece of both marketing and internal communications for today’s companies. That fact has remained true for years, but the ways in which businesses produce their visual content are always changing.
Staying aware of the latest developments in corporate video production trends can help your organization succeed. Today, that may mean shifting away from dedicated in-house production toward a more flexible model that incorporates expert third-party contributions.
Fully featured in-house video creation rose in prominence as companies, especially large enterprises, sought to assert greater control over their output and reduce dependencies. However, faced with a financially demanding environment, businesses have become aware of inefficiencies in the self-contained model, opening up a new era of varied production styles.
Whether your business follows this trend or proves an exception to it will depend on your specific needs and priorities.
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