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The Evolving Landscape of Corporate Video Production Models
Video has been a reliable presence in corporate communications for years, but the standard ways of producing that content have changed over time.
Once, it was common for companies to use a coupled production model, with a creative agency, in-house department or outside provider taking videos from concept to post production.
Now, in an era of widespread agency decoupling, new and highly customized models are emerging. Businesses are feeling freer than ever to delegate some specialized services to expert third parties while keeping others in-house or working with their longtime agency partners.
Finding your business’s ideal place in this varied and possibility-laden market can seem intimidating at first. If you focus on meeting your unique needs, however, you can emerge with the perfect corporate video production model for you.
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