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The Seismic Shift in Creative Production: Talent, Training, and the Future of AI Innovation
Corporate video is a field where people and technology, commerce and art all mix together. To navigate this world confidently, no matter where your company fits into the production process, you’ll need to deal with complex, multifaceted trends.
Today, the rapid development of generative AI is setting the tone for corporate video as a whole. Companies are investigating the technology’s ability to provide quick, low-cost video products, and the ripple effects are reaching every corner of the video space.
It’s important to track major decisions, which include changes in staffing philosophy, as well as the unexpected consequences thereof. After all, if today’s skilled production workforce shrinks, what will that mean for the skill base or diversity of tomorrow’s crews?
Understanding market shifts beyond the surface level is key to producing high-quality, cutting-edge content amid ever-shifting conditions.
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