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Preparing PSAs for Video Distribution

Advertising agencies produce most Public Service Announcement (PSA) viewed on broadcast television and second screens. Agency Creative Directors produce beautiful images that effectively convey...

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New Hot Shots

Age Is Nothing But A Number! Colorado Wildfire Relief Bridging The Gaps Dual Wielding the Canon XF-305’s Behind The Scene with Troy Bilt Big Truck Is A Huge Understatement View More Hot Shots

Contributor Spotlight

Washington DC native Tony Muzzatti is the latest addition to the Crews Control team. When he is not scouring the internet for fabulous content to share he manages Crews Control’s social media...

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Technical

Embedded Advertising in Reality TV
Posted by Rebekah Toth Burns on Jan 29, 2015 & filed under Technical.
Embedded Advertising in Reality TV

No matter what you call it branded entertainment, embedded sponsorship, embedded advertising, embedded marketing, or product placement; brands have a prominent place in global entertainment. What are the trends in embedded advertising and the psychology of why it works?

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Crews Control Crew gets FAA Section 333 Exemption for Unmanned Aircraft Systems

How did they get that aerial shot? You know the one that is too low for traditional helicopters but too high for cranes. Often the look is achieved with radio controlled aircrafts with any number of professional to prosumer cameras mounted on them. Many filmmakers and video production professionals own and operate these RC copters for commercial production use but the FAA drawls a clear line in the sky as to who can fly them and under what conditions.

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10 Tips for Shooting Video in Boston

Boston offers diverse shooting locations, historic sites, and is the home to companies like Reebok, Gillette, and Boston Scientific. This US founding colonial city can prove difficult to navigate. If you are a Video Producer who needs to coordinate a video production in Boston or Cambridge, MA here are some tips from our local DP’s and Production Coordinators.

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10 Tips for Shooting Video in San Francisco

Rudyard Kipling put it best when he said “San Francisco has only one drawback tis’ hard to leave.” This American city has an illustrious history of embracing all and fostering innovation, creation, and renewal. Established corporations like Bank of the West, Del Monte Foods, Charles Schwab, and McKesson are headquartered in San Francisco. The Bay area is also home to lifestyle brands like The Gap, Method, Levi Strauss, Pottery Barn, PC World, and Wired magazine. Tech software...

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XQD Media:  Faster Media for 4K Productions
Posted by Brad Spinsby on Nov 13, 2014 & filed under Technical.

XQD Media seems to have sprung up in the video production market just recently, but it has been in development since 2010. There are several reasons internal and external corporate communications would incorporate XQD media into their video and photography workflows. It was originally developed for photographers to meet the demand for shooting RAW files using continuous mode. More recently, XQD media meets the demands for greater media speed and durability required for shooting ultra-high...

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Field Mixer Audio Bags Revolutionized
Posted by Curt Pair on Nov 10, 2014 & filed under Technical.
Field Mixer Audio Bags Revolutionized

I’ve worked in the motion imaging production business for over 20 years and I’ve never seen anything like the audio mixer bag from Orca Bags. The bag has a nice clean exterior presentation and comes in black with blue trim. But the trim isn’t a window dressing it’s actually an aluminum frame to maintain the shape of the bag. This means it will keep the same shape after years of field use and protect its’ precious cargo as well. (Let’s be honest, this is something we have all wanted...

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10 Tips for Shooting Video in LA
Posted by Rebekah Toth Burns on Oct 28, 2014 & filed under Technical.
10 Tips for Shooting Video in LA

LA is synonymous with the Hollywood film industry, but this metro area is also home to one of the busiest seaports in the world and corporate giants like Bank of America Home Loans, Edison Industries, Health Net, and Mattel. There are two logistical themes that come up repeatedly on video productions in LA, permits and traffic. Here are some tips from LA video production insiders.

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Videssence Vidnel VN050 LED Fresnel
Posted by Brad Spinsby on Oct 07, 2014 & filed under Technical.
Videssence Vidnel VN050 LED Fresnel

Videssence is a lighting company that has spent its early years developing the first fluorescent light for television and followed that with the development of LED lights. Their goal has been to make energy efficient lighting for both the field and studio. Videssence has recently introduced their line of LED Fresnel lights, which fall in line with that mission. Their flagship LED Fresnel is the Vidnel 050 LED, a 50 watt LED light with a Fresnel lens on it.

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10 Tips for Shooting Video in Washington D.C.

Every new on-location video production presents logistical challenges to Video Producers. Where can the video crew load into the Capitol? Who do I need to get permission from to shoot b-roll of the city or stand-ups on the Mall? On one hand, Washington D.C. has more red tape than most other domestic locations; on the other, video crews are an ingrained part of life on the hill, at the monuments, and within the city. Washington D.C. is consistently Crews Control’s second most scheduled...

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10 Tips for Shooting Live Sporting Events with a Small Crew

Shooting live sports requires constant focus and sharp instincts. It is much like shooting a presenter at a corporate event, if the presenter ran around stage during their whole presentation. Sports are unpredictable and usually have constant action for a variable length of time. Here are 10 tips for shooting live sporting events.

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AVC Ultra in a Small Package with the Panasonic AJ-PX270

For years, Panasonic has been talking about their new AVC-Ultra family of codecs. AVC Ultra’s biggest selling point is that it can do high resolution footage that gives you the maximum information, but also a flexible codec that can provide high-quality footage with a lower file size as well.

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10 Tips for Shooting Video in Chicago
Posted by Kacey Trent on Sep 15, 2014 & filed under Technical.
10 Tips for Shooting Video in Chicago

Chicago is the third largest city in the United States; it is just under New York and Los Angeles with nearly three million residents. Architecture, monuments, public art, and famous sky scrapers make it stand out from other cities. Chicago is home to 11 Fortune 500 companies, while the rest of the metropolitan area hosts an additional 21 Fortune 500 companies, more than 200 theaters, nearly 200 art galleries, more than 7,300 restaurants, 77 community areas containing more than 100...

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ENG Crew Chooses Sony PMW F55 for Red Carpet and Panel Discussion

Big Shoulders shot a red carpet and panel discussion event for NBC Universal’s Chicago Fire and Chicago PD where creator Dick Wolf presented. Like so many shoots that Crews Control manages, this Big Shoulders production demanded a camera that could capture crisp hand-held shots of the red carpet and record a panel discussion from the back of a large conference room. This is a good example of using the 4K imager to deliver stunning HD files, 1920x1080 at a 23.98 frame rate. The lean crew,...

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Pro Res the Codec of the Past, Present, or Future?

We started out researching and writing this article to answer an important workflow question for video Producers, ENG/ EFP video crews, and Editors. What is going to happen to ProRes when Apple Final Cut Pro 7 is no longer a viable NLE option? This question was somewhat like opening Pandora’s Box.

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Myths about RAW Video
Posted by Curt Pair on Sep 03, 2014 & filed under Technical.
Myths about RAW Video

Imagine shooting a project and having full control over your motion imaging in every manner you wish, in terms of color, exposure, saturation, brightness, and contrast.Now imagine your client changed their mind about the ‘look’ after the shoot. For those who have been in the business for a while, you are well aware that when one ‘bakes in’ a look and feel to the image, it’s permanent.Sure in some cases it can be slightly altered or enhanced, but for the most part once that decision is...

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Creative Camera Configuration to Support Every Workflow

Corporations, the government, and universities tend to own cameras and shoot a lot of content for themselves and their clients, citizens, and students. They need small files that integrate with their NLE and asset management software. Due to budgetary constraints they are often locked into workflows for a decade. Agencies and PR firms work on a per project basis. Depending on the client and of course their budget, they are able to choose cameras based on the storyboard. Agencies are flexible...

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10 Things You Should Know about Shooting in a Hostile Environment

Directors of Photography are often asked to work in challenging locations or in tight spaces, but sometimes the job requires shooting in hostile environments. Some DPs make their career out of shooting in dangerous places and war zones. Here are 10 tips on how to work in a hostile environment.

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10 Tips for Shooting in Detroit
Posted by Kacey Trent on Aug 18, 2014 & filed under Technical.
10 Tips for Shooting in Detroit

Preston Swigart, broadcasting and corporate television producer of PSVideo, stated “Detroit residences assume that non-Detroiters have heard bad things about their city, but they want to show us the misconceptions of Detroit.” Detroit is a great city! The Motor City is rich in culture and history and when you are there it is apparent that the people of the city are very proud and optimistic to call Detroit home. Detroit is actually beautiful and filled with many historic homes and...

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Is Acquisition Up for Grabs?

When the video and digital cinema world talks about cameras we are often talking about a handful of manufactures: Sony, Panasonic, Canon, Arri, Red, Vision Research, and maybe JVC. Has anybody else noticed the trend of post production companies moving into manufacturing cameras? Ok so they don’t all come from post production but there seems to be more and more nontraditional camera manufactures these days.

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AJA goes from Third-Party to Driver’s Seat with CION

AJA has spent the last 21 years creating third party equipment for other camera manufacturers and now is jumping into the camera game with their camera, the CION. The CION camera is a 4K camera designed with versatility in mind. It is a camera that can create a cinematic look, but is also designed for ENG use as well. The CION can record in 4K, Ultra HD, 2K, and 1080 using Apple Pro Res 444, 422, or 422 proxy files. It records to AJA Pak Solid State Drives in either 256GB or 512GB sizes for...

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Latest Podcast

Watch Tech Minute: Sony IP Live Production Unit Tech Minute: Sony IP Live Production Unit

Sony IP Live is the next generation of the Sony IP55 video over IP technology. The IP55 is a point-to-point solution that carries video and audio via a LAN connection. Sony IP Live is a software management solution that allows for multipoint to multipoint video control via a network switch.

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