“Production in the cloud has grown to a point where people are less confused about how it works, and they more fully understand the value of it. In fact, more people are making decisions on how they execute their shoots based on the tools and apps they can use that live in the cloud. This truly is a breakthrough that is taking off like crazy. We’re excited to be at the center of this, and to unveil our new tools in the Crews Control booth.” says Mark Davis, CEO of Scenios.com
Cloud-computing firm Scenios connects the dots at NAB
April 3rd, 2013 by Andrea KeatingWhy You Should Be Using Google’s AdWords For Video
January 11th, 2013 by Andrea KeatingInternet video has seen explosive growth in recent years. YouTube is now in on the game. In April, it introduced Google AdWords for Video, which gives advertisers another channel to capitalize on the video boom. AdWords for Video follows the same logic as Google’s text-based AdWords. Google has an 83 percent worldwide market share of search engine traffic (which according to research by Netmarketshare.com rises to 95 percent among people who use Google’s browser, Chrome)—that puts Google in the perfect position to expand its reach into the video realm.
From Client to Vendor: Communicating Your Creative Vision
December 20th, 2012 by Andrea KeatingPresenting your creative vision to a vendor or client can prove to be quite difficult at times. In one way or another, everyone has to communicate a vision. Here are some helpful ideas for communicating your creative vision and a few things you should be looking for from the vendor.
The Rosco LitePad Loop
December 18th, 2012 by Andrea KeatingThe LitePad Loop arrives in a handsome and well-designed padded soft case, with foam cutouts for the various pieces and accessories for the unit. The LitePad Loop and mounting assembly are robust, and I do like the magnetic accessory collar for attaching color filters – it’s an elegant solution and allows for quick swaps on-set. I was also happy to see that the kit came with additional 8” rods and a longer bracket, to allow for the use of longer telephoto lenses, something for which I’m sure many manufacturers would charge an additional cost.
Client Spotlight: Chicago’s Q Center
November 12th, 2012 by Andrea KeatingOriginally Arthur Andersen’s Center for Professional Education, the 95-acre property has evolved in the last 40 years to a preeminent location for meetings, conferences, and executive learning retreats for Fortune 500 companies, and associations. It’s also a go-to place for social events, as well as gatherings for military, education, religious, and fraternal organizations from around the world.
The Crews Control Crew Spotlight is on Accord Productions
October 11th, 2012 by Andrea KeatingWith more than 23 years in the video business, Max Wyler has built a collaborative production empire in Miami, where his company houses dozens of artistic professionals who collaborate on projects—Accord is a leader in creating programs for TV, marketing, and the Web.