Are you in the market for a new imaging device? Are you focused on upgrading to a new model or manufacturer but are unsure of how compatible it will be with the digital production technologies you use? Are you concerned that the info you’ve found to compare cameras is unreliably biased? Well, you just hit the broadcast camera information jackpot because Fletcher Camera & Lenses has done all the work for you!

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The distinction between corporate web presentation and consumer-driven online content is narrowing. Corporations have gone as far as imitating the candid home-made video style hoping to recreate the viral success seen by funny pets and cute babies candidly caught on cam. Does this strategy work in corporate marketing communications– or does it generate more buzz for faking a viral video?

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Social Media is the new “publicity”. Friend it, like it, share it; its here to stay. What gets people to interact , share their experience, endorse your brand, and influence others to do the same? Good video. If people aren’t interacting with your content and sharing it with others, your business simply isn’t emerging with the times. Is your marcom [marketing communications] strategy in motion for the Social Video Revolution? Social Video Marketing is where content producers and viewers tune in to each other. This method of marketing has many benefits with the greatest of them being that it allows you as the producer to control the content you release for public consumption. When you create great social video you create great publicity.

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Whether your organization is a lanyard wholesaler or the largest commercial insurer on the planet, your customer/client base as a whole reflects a fraction of your potential viewership audience for socialized video. When organizations align with their audience through interactive media, the results are optimal engagement and branded influence. No content delivery is more apt to deliver these results than mobile-formatted high quality video. Socializing brand messaging with video cultivates engagement, awareness, and relationships.

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Earlier this week, we briefed key trade media on new Panasonic professional video products that will make their formal debut at the National Association of Broadcasters show (April 11-14 in Las Vegas, NV). Highlights included a new 9-inch LCD production monitor with the best image quality in its class, new P2 workflow tools that deliver blazing fast data transfer speeds and deep price reductions across our line of high-capacity, high-speed P2 cards (see photo album of product shots below).

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Just a few simple reminders of how to spearhead a well-planned production for your clients and crew. You’ve got all the logistics for your shoot in order, you’re on location with your crew and ready to rock. There are still a few details left off the call sheet worth keeping in the back of your mind.

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