Whether your organization is a lanyard wholesaler or the largest commercial insurer on the planet, your customer/client base as a whole reflects a fraction of your potential viewership audience for socialized video. When organizations align with their audience through interactive media, the results are optimal engagement and branded influence. No content delivery is more apt to deliver these results than mobile-formatted high quality video. Socializing brand messaging with video cultivates engagement, awareness, and relationships.
Socializing Video: The Most Fun Your Brand’s Ever Had
March 31st, 2011 by Andrea KeatingRolling The Dice At NAB with New Panasonic Pro Video Products
March 30th, 2011 by Andrea KeatingEarlier this week, we briefed key trade media on new Panasonic professional video products that will make their formal debut at the National Association of Broadcasters show (April 11-14 in Las Vegas, NV). Highlights included a new 9-inch LCD production monitor with the best image quality in its class, new P2 workflow tools that deliver blazing fast data transfer speeds and deep price reductions across our line of high-capacity, high-speed P2 cards (see photo album of product shots below).
Creating Chemistry on Set
March 24th, 2011 by Andrea KeatingJust a few simple reminders of how to spearhead a well-planned production for your clients and crew. You’ve got all the logistics for your shoot in order, you’re on location with your crew and ready to rock. There are still a few details left off the call sheet worth keeping in the back of your mind.
Is the Skype is the Limit?
March 16th, 2011 by Andrea KeatingCosmo G. Spacely, CEO of Spacely Space Sprockets, was spot on with employing innovative technology for his business. Spacely was a forerunner in utilizing video technology in corporate communications. That was forge ahead for 1962 when the futuristic show, The Jetsons, first aired. The Jetsons was also the first to be produced and broadcast in color though technology hadn’t quite caught up to it being delivered widespread in color to viewers. Now almost 50 years later, technology is so advanced, it’s a matter of time before 3D technology and video emerge to produce holograms that respond to touch. Actually that does exist already… (so why do we not have light sabers? It’s like scientists aren’t even trying!)
Organic Light Emitting Diode Display
March 14th, 2011 by Andrea KeatingSony is introducing their OLED displays. What is OLED you ask; it stands for Organic Light Emitting Diode. In a nutshell the organic materials used for these displays have a higher illumination quality while consuming less power…win win. The OLED monitors are worlds apart in construction and design from CRT, plasma or LCD monitors. They
Continuing Ed for Creative Endurance
March 8th, 2011 by Andrea KeatingEmerging new media and technology are ever-evolving factors that influence how creative professionals produce for our industry. Newer tools, methods and software are being released by the time we’ve mastered the last greatest thing to come along. How do creative’s stay ahead of the changes and still consistently produce fresh and relative content? We wanted to know about professional development for creative’s so we took a poll to get an idea. It turns out; production professionals are looking for ideas too. Read on for the full report and learn where imaginative and savvy producers go to squeeze the pulp to get their creative juices flowing.