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6 Do’s and Don’ts for Creative Corporate Videos

Posted by Andrea Keating on April 21, 2016

With so many corporate videos being produced, you need to make sure yours stand out in order to get noticed. One of the best ways to do that is by tapping into your creative side to make your campaign truly creative. Below, we’ll discuss why it’s important to be creative, and how you can get started.

The Power of Creativity

A creative video has the power to bring your brand to the next level. Dollar Shave Club is the perfect example. They were able to turn a video that cost less than $5,000 to shoot into a video that went viral within days. Because of that, they were able to secure enormous amounts of funding and now earn an annual revenue of $65 million.

Even if your video doesn’t go viral immediately the way that Dollar Shave Club’s did, there are still plenty of benefits of shooting creative videos. A creative video grabs attention, helping your message and any important information to stick. It encourages shares and social media engagement, improving your reach. Finally, it lets your brand show its personality, giving you a chance to differentiate yourself from the competition.

Developing a truly creative video is a balancing act. You have to find a way to express yourself while still connecting with your audience and delivering the right message. To help you out, here are six of the most important dos and don’ts for creative corporate videos:

Do: Make Sure to Stay Focused on Your Audience

The worst thing you can do is shoot a creative video that doesn’t resonate with your audience at all. Remember that the most important part of your campaign is to deliver a message that hits home with the viewers. If you ignore them, the most creative video in the world won’t matter.

If you go for a humor, think about how your audience will respond. Dollar Shave Club worked well because they were targeting a younger demographic. The crude language and visual gags hit home for them. If they were targeting a different audience, the video would have never succeeded.

Don’t: Lengthen Your Videos By Adding Too Much

One of the reasons that people enjoy video so much is that it’s an easy, convenient medium to consume. If you start adding too much creative content into your videos, they’ll end up running too long and turn your audience off. On average, you should try to keep your videos no longer than four or five minutes.

The shorter and more compact your video is, the better your message gets across and the more likely viewers are to finish it. Feel free to get creative, but don’t do it at the expense of your viewer’s attention.

Do: Use Creative Videos to Tell Your Company’s Story

Getting people to empathize with your brand and catch a glimpse of your personality is one of the best things you can do with a video. You’ll become more than just another faceless company, helping build brand recognition and setting yourself apart.

The best way to do that is by simply letting your employees tell your company’s story. Choose a handful of your most charismatic employees and let them tell some interesting or humorous stories from the office. Pretty soon you’ll have enough great footage for a whole series of videos that give your audience a peek into your company’s culture.

Don’t: Try to Mask a Low Budget With Creativity

The quality of your video is a direction reflection of your company and brand. If you don’t have or can’t afford the latest and greatest equipment, however, it can be tempting to try and think of creative ways to cover up for it. Your best bet, though, is to simply invest in broadcast quality production values. The quality of your video reflects the quality of your product or service.

Creativity is important, but you can’t use it as a crutch. Combine your best ideas with quality equipment and your videos will perform better than ever.

Do: Find Creative Ways to Teach Your Audience Something

The most successful videos are able to entertain and educate an audience at the same time. Dollar Shave Club’s video, for example, was funny at the same time it explained to people how it worked and why it was a good deal. Brainstorm ways that you can show your audience new ways to solve their problems or use your products. Focus on the benefits and use your creative side to keep and grab their attention. If you want to use humor, you can create a series of ‘how not to’ videos that show ironic or inappropriate ways to use your products.

In the end, your audience will learn something new and walk away feeling positive about your company. They’ll be ready and eager to further their relationship with you.

Don’t: Rely on Other People to Share Your Video For You

Just because Dollar Shave Club’s video went viral doesn’t necessarily mean that yours will. You need to do more than simply shoot a creative video and wait for people to find it. After going through the time and effort required to shoot a creative corporate video, don’t leave any stone unturned when it comes to finding your audience. Post it on your YouTube channel, share it across your social media pages, and send it to your mailing list. Each audience member it reaches is one more chance to get it shared and help it go viral.

If you want your videos to go viral, you need to use every channel possible to share them yourself.

Once you have your great creative ideas ready to go, you need a crew that can make your video reflect the quality of your company. Here at Crews Control, we specialize in providing our clients with the perfect corporate video production crews. To find out how we can help you today, simply reach out to us by clicking here.