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AVC Ultra in a Small Package with the Panasonic AJ-PX270

Posted by Brad Spinsby on September 17, 2014

For years, Panasonic has been talking about their new AVC-Ultra family of codecs. AVC Ultra’s biggest selling point is that it can do high resolution footage that gives you the maximum information no matter where you are filming, but also a flexible codec that can provide high-quality footage with a lower file size as well.

Panasonic has now introduced their first prosumer size camera with the AVC-Ultra family of codecs, the Panasonic AJ-PX270. This new camera utilizes three 1/3” CMOS sensors and will record to either P2 cards or microP2 cards. The camera offers AVC-Intra 50 and AVC Intra 100, which is offered in any AVC Intra camera, plus AVC-Long G50 or 25 for extending recording time and even outputting in 10 bit 4:2:2, and an option for AVC-Intra 200 for a master quality image. With the AVC-Ultra codecs the PX270 also shoots a low bit-rate AVC-Proxy format in case you need a low resolution file immediately.

Panasonic AJ Px270 Side angle

The new format is what makes the Panasonic AJ-PX270 a flagship camera, but it comes with many other options as well. It has a 22x lens for excellent zoom that ranges from 28mm to 616mm. Panasonic has also made available a LAN Dongle, and a dongle that can do 3G/4G/LTE, slated for release this year. With the dongle you can transmit metadata from the camera, as well as the AVC-Proxy files so you can view the proxy file on a mobile device almost immediately. Panasonic has taken the same functionality that made them a premiere HD camera producer and utilized their new AVC-Ultra codec with the AJ-PX270.

Have you used the Panasonic AJ-HPX270 or do you own it? What do you think? Share your thoughts with us here, or on Facebook, Twitter, or LinkedIn.

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