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The Social Video Revolution is Now
Social Media is the new “publicity”. Friend it, like it, share it; its here to stay. What gets people to interact , share their experience, endorse your brand, and influence others to do the same? Good video. If people aren’t interacting with your content and sharing it with others, your business simply isn’t emerging with the times. Is your marcom [marketing communications] strategy in motion for the Social Video Revolution?
Social Video Marketing is where content producers and viewers tune in to each other. This method of marketing has many benefits with the greatest of them being that it allows you as the producer to control the content you release for public consumption. When you create great social video you create great publicity.
For the customer, the benefit of Social Video is being able to become engaged in all aspects of your brand management. Good video creates brand ambassadors, people who are influential in their communities about their relationship with your business. Activating influencers to publicize your brand online is easy once you’ve presented them with content that creates a viral experience. That experience comes from content that is humorous, enlightening, cool to watch, cool to share, educational, and well… influential!
Here are some smart examples of social video that have commanded the attention of more than a million views:
Locked in a Vegas Hotel Room with a Phantom Flex 2.1M Vimeo views
Although the video isn’t selling a product, the Phantom Flex is making a name for itself as a producer of high definition slow motion quality. Out of the 2.1 million views it’s earned since its February debut, it’s like only a small percentage of the viewers are actual candidates for purchasing the $100k+ professional camera. It can be expected that the name, “Phantom” will be used to promote the content filmed with this high speed camera.
Locked in a Vegas Hotel Room with a Phantom Flex from Tom Guilmette on Vimeo.
“A Day Made of Glass” | Corning Glassware, 11M views
Corning has produced many consumer-centered commercials to promote their product but this is a first of it’s kind that actually engaged a social audience to produce 11 million views on Youtube.
Setting the World Record for Mattress Dominoes 1M views
While likely shot all in one take, the Bensons for Bed’s company created ‘the domino effect’ by launching this simply clever 1 minute, 11 second long viral marketing video to engage viewers:
Kraft Macaroni and Cheese, as seen on Facebook:
While this video has reached the 1 million view mark, it’s worth mentioning because of how the content is being used. Kraft, who took to employ the homeless man with the golden voice when his cause went viral, makes a prime example of using social video to engage social audiences with their brand. The company took to twitter to search for video ideas by tweet from their followers. The ideas chosen were turned into videos crediting the Mac n’ Cheese ad idea “contributweeter”. The winners and commercials are featured on the landing page of their Facebook fan page and must be ‘liked’ to interact with the brand.
If a picture is worth a thousand words, producing social video could certainly mean employing thousands– or even millions of brand ambassadors to your business. The internet is designed to be a shared experience. Your video is meant to be socialized. The time to create, produce, publish, and promote social video is now. Do you have an ambitious social video mission?
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