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How Will Video Evolve to Suit the Metaverse Experience?

Posted by Ashley Brook on March 30, 2022

When you create video content to represent your company, there’s always an important question to answer: how do you plan to put these videos in front of your audience? The key to getting your content noticed is to reach your viewers where they are, whether you’re targeting consumers or corporate audiences.

It’s important to look for new platforms and avenues for media, and to consider how content might have to change to suit those new avenues. In the past, that may have meant developing clips that conformed with the restrictions of YouTube in its infancy — 240p resolution videos shorter than 10 minutes. Then, as the platform evolved, the resolution and length of videos scaled up along with it.

Now, companies are planning a trip into the virtual reality world of the metaverse. This development could bring new opportunities to unleash a new wave of high-quality digital experience content — as long as you plan ahead.

What’s the State of Metaverse Development?

The good news for companies today is that the metaverse has not yet reached a saturation point. If your brand isn’t currently producing digital content with virtual reality in mind, you have time to put things in order.

In fact, the first thing to know about the metaverse is that there isn’t just one metaverse platform. There are numerous prominent tech organizations each developing their own take on a virtual world, hoping it becomes the metaverse experience of choice for everyday users.

Gartner predicts that as of 2026, one-quarter of people worldwide will use a metaverse at least one hour a day. This is a massive potential group of users to create digital content for, but they haven’t arrived yet. The numbers are being kept low for a moment by a few barriers to entry, including the cost of buying a VR headset and the need for a strong and steady internet connection.

Metaverse CTA metaverse experience

How are Companies Creating Metaverse Experiences?

While metaverse development still has years to go, larger companies are making plans to develop digital content that will align with virtual reality. Watching these early efforts let you determine how you can focus on your own next-generation video.

According to Bloomberg, YouTube has announced a metaverse experience program, with early development focused on gaming. This is an important development, because YouTube already supports virtual reality videos and has a division devoted to creating both virtual reality and augmented reality video content. The new innovation will be building an interactive experience into these three-dimensional visuals.

That gaming focus is somewhat at odds with what other companies are doing in the metaverse: Bloomberg added that Microsoft intends to lead its metaverse concept with office collaboration in digital spaces. Of course, because Micorosoft owns the Xbox platform as well, it could easily take the gaming route as well.

Fortune reported that one of the main shifts associated with metaverses may be a call for digital content that is personalized and interactive. This means content creation may be closer to a social media or gaming model than streaming video. Despite the digital nature of video streaming platforms, their content still resembles traditional TV shows and movies.

What Role Will Advanced Video Play in the Metaverse?

If video is a critical part of your outreach strategy now, it will likely stay that way in the future. However, the same two-dimensional video formats being used today may lose their luster in this new landscape based around metaverse technologies. The parameters will change when companies are competing to deliver an interactive experience in a virtual space.

Fortunately, it’s likely your digital content creation model won’t have to change drastically to step up your use of advanced and immersive video formats. The same basic strategy that works today — teaming up with experienced content producers with access to advanced gear and facilities — will remain relevant even as the exact nature of the videos you’re creating evolves.

Not many companies have the technology or knowledge in-house to create professional-quality, high-definition video content, which is a strong incentive to work with expert crews for everything from planning to editing. As the state of the art has evolved over the decades, so have these teams’ capabilities.

The latest advanced digital content types include volumetric video, which allows viewers to move inside a three-dimensional clip. This may be a precursor to the types of methods that will be needed to reproduce real world people, places and objects as digital assets in your company’s virtual environment of choice.
The metaverse is on its way, but a great video strategy can be yours now. Download  Reach out to Crews Control to keep the conversation going or download our ebook to further explore the metaverse phenomenon.

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