< Back to all posts

The Future of Video: Building Your Brand for Today with Tomorrow in Mind

Posted by Kim Moseman on December 20, 2019

How can your brand properly plan for the future of video as it continues to grow?

For years we’ve been told about the impending dominance of video for the foreseeable future.And most companies have taken notice, continuing to put video at the forefront of their marketing focuses. From Cisco’s forecast and trends whitepaper, by 2022, online videos will make up more than 82% of all consumer internet traffic —15 times higher than it was in 2017.

And it’s similar on the consumer end, too. 87% of consumers in the study also said they would like to see more video from brands. And in general, according to HubSpot’s 2018 survey findings, 90% of users say that product videos are helpful in the decision process and Wyzowl found that 68% of people say they’d most prefer to learn about a new product or service by watching a short video (over articles, ebooks, presentations, etc.).

So what does this mean? Well, we know that video as a platform is useful, brands plan to make more of it, and people plan to watch it. But there’s more nuance than that…

KEEP READING BY FILLING OUT THE FORM BELOW AND GET YOUR FREE EBOOK DELIVERED TO YOUR EMAIL!




 

About Kim Moseman

Kim is Crews Control’s social media butterfly….she writes, she captures, she tweets, she blogs, she posts, and she gets lots of love from our Crews Control followers, fans, viewers and visitors. A proud Seagull of Salisbury University where she studied Communication Arts (with a focus in Journalism and Public Relations) Kim brings her high energy and smooth yoga moves to the Crews Control family. In her free time she can be found running- even though she hates it- spending time with her family and dog, and road-tripping around the country with her friends.

pvp_top_curve_8

A perfect video production takes
a perfect crew

Any City. Any Country. Any Time! Regardless of location, we have the perfect video crew for you!

pvp_bottom_curve_5
Let's get started:Get a quote!