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The Future of Video: Building Your Brand for Today with Tomorrow in Mind
How can your brand properly plan for the future of video as it continues to grow?
For years we’ve been told about the impending dominance of video for the foreseeable future.And most companies have taken notice, continuing to put video at the forefront of their marketing focuses. From Cisco’s forecast and trends whitepaper, by 2022, online videos will make up more than 82% of all consumer internet traffic —15 times higher than it was in 2017.
And it’s similar on the consumer end, too. 87% of consumers in the study also said they would like to see more video from brands. And in general, according to HubSpot’s 2018 survey findings, 90% of users say that product videos are helpful in the decision process and Wyzowl found that 68% of people say they’d most prefer to learn about a new product or service by watching a short video (over articles, ebooks, presentations, etc.).
So what does this mean? Well, we know that video as a platform is useful, brands plan to make more of it, and people plan to watch it. But there’s more nuance than that…
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