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The Evolution of the Video Whitepaper
Between the cacophony of Internet noise and the incredible shrinking attention span, who is going to read a 5000+ word white paper?
Business leaders, procurement teams, and executives looking to get up to speed on a complex topic of interest in a hurry or seeking business services and products turn to authoritative, fact-based, relevant, and robust material on their way to making informed business decisions. They read white papers.
Can video deliver the same high-value content, packaged in a more engaging, accessible format?
In this report we define white papers as a broad category of long-form content; we differentiate white papers from marketing, sales, teasers, and info-tainment; and we explore the reach of the medium in the context of the digital era. We also look at the emerging trend of companies transitioning their white papers to video.
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