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The Evolution of the Video Whitepaper

Posted by Eliana Hassen on July 18, 2018

Between the cacophony of Internet noise and the incredible shrinking attention span, who is going to read a 5000+ word white paper?

Business leaders, procurement teams, and executives looking to get up to speed on a complex topic of interest in a hurry or seeking business services and products turn to authoritative, fact-based, relevant, and robust material on their way to making informed business decisions. They read white papers.

Can video deliver the same high-value content, packaged in a more engaging, accessible format?

In this report we define white papers as a broad category of long-form content; we differentiate white papers from marketing, sales, teasers, and info-tainment; and we explore the reach of the medium in the context of the digital era. We also look at the emerging trend of companies transitioning their white papers to video.

Sound interesting? We think so too! Subscribe to our newsletter below to download the full whitepaper to read at your leisure.

About Eliana Hassen

Eliana brings over 20 years of experience in professional services consulting, staffing and outsourcing in the Marketing, Design, Technology and Digital sectors. Eliana is excited to lead a number of strategic initiatives at Crews Control, including our Strategic Accounts Program and Supplier Diversity. Client advocacy and operational excellence are at the core of her approach so she is a perfect fit with the Crews Control team.  In her free time, Eliana enjoys traveling, playing in her garden, cooking and dancing. Her three kids and new puppy keep her smiling and on her toes. Her long-term aspirations are to retire where sand and waves are plentiful.


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