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The AI Economics Reality Check: What the Technology Really Means for Video Production Budgets
Generative AI (GenAI) is the story of the year in the tech world — and has been for the past three years. This has been a period of constant coverage, plentiful excitement and high-level hype. Amid these conditions, it’s unsurprising that so many businesses have been looking at GenAI as a potential game-changer in the field of video production.
With that said, this loud narrative isn’t the whole story. It’s worth looking at how GenAI and the AI movement in general can fall short of the hype. This even-handed approach will help your company avoid making short-sighted budgeting decisions that could weaken you in the long haul.
Taking a clear-eyed look at what GenAI can do (and what it can’t) lets you dodge the pitfalls and find real value.
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