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Interactive Video Examples: Inspiration to Elevate Your Content
Does it seem like every company is creating video content these days? There’s a good reason for that: Most of them are. With 89% of businesses using video content as a marketing tool, it can feel difficult to stand out.
One potential answer to this demanding situation is to expand the definition of video, adding immersive and interactive elements to create content that provides different experiences than competitors’ offerings. An immersive video that allows your audience to look around in a virtual reality setting, or an interactive video with branching storylines, can encourage greater viewer engagement than standard content.
These videos are extremely varied in both their style and their applications. The possible use cases of interactivity and immersion span external marketing materials, integral training content and everything in between. You simply have to pick the approach that works best for your needs — seeing a list of potential content types can help you decide.
External interactive video examples: Engage your audience
Interactive and immersive video content aimed at an outside audience has a major advantage over standard content: it’s largely immune to passive, tuned-out browsing. By demanding that the audience engage with the materials, these offerings are designed to capture a greater portion of their attention than would be possible with traditional video.
Some of the most compelling types of external interactive video include:
- Multiple-path videos: A simple type of video ad or explainer video content that allows each viewer to engage in an interactive storytelling experience based on their personal preferences.
- Interactive quizzes and gamified experiences: Games and fun videos let your audience test their knowledge, keeping them engaged by challenging them and allowing them to see their score.
- Immersive 360-degree experiences: Videos recorded with 360-degree camera rigs encourage users to be active participants, giving them a full environment to view.
- Interactive, user-guided tour videos: Content that lets users explore a three-dimensional space via interactive features is ideal for cases where the physical area is the point, such as real estate videos.
- Mobile-focused interactive videos: With mobile video viewing being such a prevalent way to see videos, you can capitalize by turning users’ phones into controllers and making them feel connected to the content.
- Shoppable Video Ads: Marketing on an interactive video platform allows you to stream viewers directly to product purchase pages when they engage with a clickable element of the content.
An interactive marketing video solves the problem of how to reach a tuned-out passive viewer — it’s a way to use technology to connect directly with your audience, creating active participants through interactive storytelling. The result is new viewer behavior, higher engagement and ultimately a deeper bond with the brand.
Internal interactive video examples: Teach your people
The added viewer engagement that comes with interactive and immersive video isn’t just useful when applied to internal audiences. These content types also provide a great way to connect with employees, imparting detailed messages and increasing the chances that a viewer will retain more information than with a traditional video.
A few of the most promising internal use cases for interactive and immersive content include:
- Multiple-path training videos: Videos where users’ choices affect the outcome can make them feel more connected to the overall learning experience.
- Immersive simulations for sensitive processes: When a new task or skill is risky, teaching it through a realistic, immersive video can be a powerful first step for a learner.
- Detailed recruiting videos: Content that simulates the realities of working for a company can become a compelling and engaging recruiting tool.
- Remote employee training modules: An immersive learning experience can help remote or hybrid employees feel more connected to the company than they otherwise would.
- Gamified educational experiences: Treating learning as a game with scores and competition is a way to keep each learner engaged with the experience all the way through.
In an era when companies’ workforces are often scattered geographically, it’s worth taking opportunities to bring the team together in ways that encourage connection and higher engagement. Interactive content can help in this regard.
Make advanced video work for you
Whatever your specific use case may be, there’s likely a chance to produce immersive or interactive content that aligns with your objectives. A lack of internal experience with this type of content, or a related lack of the necessary technology, could pose a momentary setback, but there’s an easy way to bridge this gap: by working with an expert video production partner organization.
Third-party experts can apply their knowledge and equipment to create advanced video types that harness the latest methods to boost engagement. Whether you’re targeting an external or internal audience, this level of support can help you succeed on your own terms.
Whatever type of collaboration you’re seeking, whether you need technical support or a full third-party strategy, Crews Control’s expert video production teams can deliver a model that will work for your organization.
Read our eBook for much more on the role of interactivity and immersion in video.
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