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Brand Innovation in the New Normal
Brand Innovation Ebook
Companies seeking to survive and thrive amid the difficult conditions created by the COVID-19 pandemic have continued to reach out to their customers, keeping that connection strong and inspiring brand loyalty. With in-person contact minimized and media consumption habits changing, one channel has risen to the top: video.
Organizations of all kinds have had to innovate to maintain brand equity and awareness amid changing conditions. Staying with the exact strategies seen pre-pandemic would ignore the fact that audiences are in flux. Since COVID-19 began, 73% of U.S. consumers have at least tried out different shopping behaviors.
The present is a pivotal moment for businesses, with customer loyalty at a crossroads. An innovative, video-driven strategy could lock in audiences for years to come, while a failure to rise to the occasion could see brands left behind.
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