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Video Production During Economic Uncertainty: Cutting Budgets, Not Corners
Video production teams are caught between a rock and a hard place. Short-form video is by far the most leveraged content format, and it brings the highest ROI. Last year, 104% more marketers named it their most valuable channel, compared to the year prior.
At the same time, audience expectations are rising. Among video creatives, 50% report an increased demand for transparency and authenticity. Meanwhile, enterprises with 50+ employees are continuing to ramp up video production, with half of them making zero changes to their budgets.
The need for quality video collateral is rising. Audience expectations are rising. Budgets remain flat. And video production teams are still expected to deliver on ROI — with 62% expecting further budget cuts if they don’t.
Let’s explore practical ways for teams to remain competitive in high-value video production when they don’t have a proportional increase in resources.
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