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What Goes Into a Great Brand Playbook?
When your company’s marketers or your third-party partners are producing content, where do they look to make sure they’re creating consistent materials that fit in with your overall strategy? There should be a centralized, up-to-date repository these professionals can turn to — a brand playbook.
Creating a brand playbook or style guide is an important step toward better content creation. This document not only keeps employees working from a consistent set of rules and guidelines, but it also streamlines the creative process because all the answers to stylistic questions are in one easily accessible location.
A comprehensive playbook is stocked with guidelines, best practices, standards and finished photos and video to add to new deliverables. If your brand doesn’t yet have such a document, it’s a good time to assemble one, streamlining your creative process for years to come.
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