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Video Production Industry Trends 2025: What’s Shaping Corporate Video Content

Posted by Debbie Camper on August 13, 2025

Creating video content that moves the needle with viewers means staying on the cutting edge of production trends. In turn, that means considering two areas at once: The development of new technology and the evolution of best practices.

Agencies and crews are always shifting the way they work, and your best bet for video success involves following these trend lines and taking full advantage. There’s no one perfect way to produce video content, but by keeping up with the state of the art, you can find a way that works for you.

So, what does “state of the art” mean in 2025? A few prominent ideas are setting the tone in the industry.

Technology drives new priorities and practices

There’s no video content without technology. Tech developments and producers’ reactions to them set the pace in the corporate video space. This year’s top video production tech trends include:

• A realistic view of AI video production: The emergence of generative AI has been accompanied by so much hype that it was initially hard to tell what the solutions could and couldn’t do. Following a few years of experimentation with AI video, video producers have found a spot for GenAI, applying the technology to simple, repetitive tasks in video editing workflows to save time and manual effort.
• Increasing use of higher-resolution cameras: Initial adoption of 8K cameras as the successors to 4K equipment felt somewhat slow and tentative. Usage rates have since picked up, bringing corporate video content into a new realm of resolution.
• Continued mainstreaming of virtual production: There was a real question just five years ago: Would virtual director methods become obsolete once COVID-era lockdowns lifted and people were free to collaborate in person again? The answer is no — the efficiency advantages that come with virtual production remain compelling, even when talent can travel.

Recent years have seen a familiar pattern: Transformative technology has taken time to settle into the video production industry. Early periods of hype have given way to more measured and tactical acceptance of the new systems, letting video production crews unlock their real value.

Agencies and crews adjust their approaches

Just as technology keeps changing, so do the preferred techniques and methods of leading video production crews. Some of these changes are in response to new equipment, while others are more related to market dynamics and economics. Shifts worth tracking in 2025 include:

• Focusing resources on short form video content: What reaches audiences better — long, detailed videos or short clips? The balance has recently favored short form video content, which is easy to consume on mobile devices and share via social media. Brands are finding plenty of value in focusing on bite-sized vertical video to reach viewers on TikTok or similar platforms such as YouTube Shorts and Instagram Reels.
• Consolidating video production in more populous regions: Working with a video crew based on a specific location can be a reliable way to create content that really showcases that area. In the face of a growing talent gap and economic uncertainty, however, production organizations are consolidating somewhat, focusing on larger cities and traveling when necessary.
• De-emphasizing internal video departments: Companies outside of the video industry spent part of the past decade building their own in-house video production capabilities, with their own facilities, equipment and full-time creative personnel. The trend has now reversed, with a need for economic flexibility and security causing these businesses to switch to a contractor model.

Keeping up with video production trends in 2025 has one central theme: staying agile in the face of ongoing uncertainty. With businesses both in and out of the space keeping a wary eye on the economy, there’s ample need for techniques that will build efficiency and flexibility.

Keeping up in a changing landscape

It’s natural to ask how your organization can continue to produce compelling video marketing content with minimal disruption to its processes, even as both technology and tactics keep changing and evolving. The most straightforward answer is to embrace collaboration with third-party video production partners.

Working with dedicated video production organizations allows you to access up-to-date tactics and technologies, vetted by experts and put to effective use. Since these production companies’ primary purpose is video creation, they stay on the pulse of the latest trends, providing that experience on a contract model.

Accessing technology like 8K video cameras or working with the latest production techniques is easier when you can turn to a trusted partner instead of having to build the necessary infrastructure in-house. When new trends inevitably come to the fore next year, dedicated video producers will be the first to adopt them and apply them to your video marketing content.

For more on the state of corporate video production today, read our eBook.