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What to Know to Stay Relevant and Up-to-Date in Video Production

Posted by Kim Moseman on December 11, 2024

Decembr eBook illustration video production

Having a successful corporate video shoot today calls for focus, planning and effort. With so many companies using video as a part of their media strategies, businesses that go above and beyond have the best chance of standing out from the pack.

That quest to create truly distinctive and appealing videos often involves using the latest and greatest technology.

As for what form that technology should take, the answer depends. Corporate video production is experiencing a transitional moment. Technology is still evolving, and therefore so is the necessary knowledge to get the most out of these assets. But businesses may lack both tech tools and experts in-house, as they strive to keep costs low.

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